Account Executive (Ads Manager)

Job Description

• Roku Ads Manager is looking for an Account Executive to help lead demand generation and client growth for our self-serve streaming ad platform

• Prospecting: Identify and target large pools potential advertisers who could benefit from Roku Ads Manager’s self-serve ad platform. Use creative solutions to segment the market, build addressable lead list cohorts, and prioritize those for maximum return on outreach (i.e. sign ups + revenue)

• Outreach: Initiate contact with potential advertisers through various channels, including email, platform-direct messaging, zoom calls, and social media. Clearly communicate the value proposition of our self-serve ad platform and how it can meet the advertiser’s objectives

• Qualification: Qualify leads to ensure they align with the ideal customer profile and are likely to benefit from the platform. Once qualified, ensure these advertisers have the resources and info they need to start spending, offering onboarding services if required

• Onboarding: Assist qualified new advertisers in setting up their accounts and campaigns, as needed. This includes answering questions, recommending best practices, and demoing the platform directly to brands. Once onboarded, you’ll have the chance to grow the leads you feel have potential for meaningful revenue impact

• Nurture & Support: Cultivate relationships with top brands to encourage long-term engagement and loyalty. Collaborate with advertisers to optimize their campaigns for better performance. Gather feedback from brands, beneficial to both advertiser growth and Roku product improvements. Answer questions from advertisers via our support channels

• Upselling: Identify opportunities for upselling additional features or services to existing advertisers. Collaborate with other teams to maximize revenue from existing clients

• Reporting: Generate and provide regular reports to management on key metrics, conversion rates, and the overall success of our platform. Monitor and analyze key performance indicators (KPIs) to assess the success of ad campaigns on the platform

• In summary, Ads Manager AE’s play a pivotal role in driving customer acquisition, ensuring successful onboarding, and fostering ongoing relationships with advertisers to maximize revenue and satisfaction

• AE’s are directly responsible for building relationships and helping clients and agencies drive business results through consultative selling, education, and client service

• Prospect potential advertisers and agencies who can benefit from Roku’s solutions to grow their business

• Actively participate in all phases of the sales lifecycle including identifying and developing leads; meeting with future and existing clients; developing value propositions; and closing business

• Operate at scale, managing a high volume of accounts by identifying opportunities and prioritizing service according to revenue and potential

• Understand clients’ business and translate marketing objectives into results for advertisers, growing advertiser investment on the Roku self-serve ad platform

• Communicate effectively with advertisers, as well as internal Roku stakeholders; identify and communicate opportunities internally to improve Roku’s products based on advertiser feedback

Benefits

• • Medical, wellness and financial benefits
• • Free snacks and access to the company fitness center
• • Unlimited paid time off policy
• • Work from home opportunities