Social Media and Marketing Manager

Job Overview

We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across various platforms. In this role, you will craft compelling content, develop innovative campaigns, and analyze performance metrics to drive engagement and growth. Your passion for digital marketing, combined with your creative flair and strategic mindset, will help us connect authentically with our audience and expand our reach in a competitive landscape. This paid position offers an exciting opportunity to shape our brand story while working in a fast-paced, collaborative environment.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media scheduling using tools like Hootsuite or Buffer, ensuring consistent posting and timely responses to audience interactions.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activity for continuous campaign optimization.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to boost visibility and generate leads.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance, refine strategies, and report on key metrics.
• Collaborate with the public relations team to manage branding efforts, craft press releases, and foster positive relationships with media outlets.
• Conduct keyword research for SEO purposes to enhance content visibility across search engines and improve organic reach.
• Oversee graphic design projects utilizing Adobe Creative Suite applications such as Adobe Photoshop and Adobe Illustrator to produce engaging visual content.
• Stay updated on the latest digital marketing trends, social media algorithms, and best practices to keep our strategies innovative and effective.

Skills

• Proven experience in social media management with a strong understanding of platform-specific best practices.
• Proficiency in graphic design tools including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Skilled in content creation—writing compelling copy, editing videos with video editing software, and capturing professional photography.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and e-commerce integration.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Ability to develop impactful Facebook Advertising campaigns with measurable results.
• Strong relationship management skills for engaging with influencers, media contacts, customers, and internal teams.
• Excellent proofreading skills ensuring all content is polished before publication.
• Experience in branding initiatives that reinforce brand identity across all channels.
• Understanding of digital marketing strategies tailored for e-commerce platforms to drive online sales effectively.

Join us as a Social Media and Marketing Manager if you’re passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm for social media marketing to help us build meaningful connections with our audience while growing our brand presence worldwide!

Benefits:

• Flexible schedule