SEO MANAGER (US / DE MARKETS) (M/F/D)

Position Overview

We are a community open to everyone, uniting as one global team where everyone counts. At Canyon Bicycles we are driven by our passion for delivering world‐class bikes directly to riders. To accelerate our growth in the United States and Germany, we are seeking a motivated SEO Manager (US/DE Markets) to strengthen our organic presence, support customer acquisition, and increase brand visibility. Join us to work at the cutting edge of the bike industry in an open, international, and dynamic environment.

Key Responsibilities

• Execute localized SEO strategies for the US and German markets in alignment with Canyon’s global SEO goals.
• Develop and manage localized content strategies from briefing to publication.
• Guide freelance copywriters to ensure quality standards and timely delivery of local content.
• Conduct detailed keyword research, mapping, and content planning to support organic growth initiatives.
• Optimize on-site SEO across product categories, landing pages, and blog content (Salesforce Commerce Cloud).
• Collaborate with US/DE Market, E-Commerce, and Brand teams to maximize site traffic and visibility.
• Analyze SEO KPIs, monitor search rankings, and prepare performance reports using tools like Google Analytics and Google Search Console.
• Support off-page SEO initiatives, including backlink acquisition strategies and external content collaborations.
• Stay updated on AI developments and emerging trends in SEO, and integrate automation and AI solutions.
• Conduct ongoing competitive analysis and remain informed about industry trends and algorithm updates.

Required Qualifications

• 2+ years of hands-on SEO experience within eCommerce, D2C brands, or a digital marketing agency.
• Proven track record in driving content-led organic growth across major search engines (Google, Bing).
• Strong expertise in keyword research, technical SEO, on-page and off-page optimization.
• Proficiency with SEO tools (Sistrix, SEMRush, Screaming Frog) and analytics platforms like Google Analytics.
• Experience with AI-based tools and LLMs such as ChatGPT, Gemini, or Perplexity.
• Ability to work collaboratively in cross-functional, international teams in a fast-paced environment.
• Analytical and data-driven mindset with a focus on actionable optimizations.
• Fluent in English; German language skills are a plus with experience in the US market.
• A proactive, solution-oriented attitude with a passion for digital marketing and cycling.

Benefits & Perks

• Compensation: Competitive market-based salary, generous paid time off, and contribution to a private pension scheme.
• Flexible and hybrid work options promoting a healthy life-work integration.
• Inclusive working culture where your voice matters, reinforced by a supportive and transparent team environment.
• Diverse career opportunities across operational, strategic, creative, and technical roles.
• An opportunity to make a significant impact in shaping the future of mobility in a global environment.
• Exclusive discounts on bikes, gear, and apparel to fuel your passion for cycling.