Marketing Specialist

Position Overview

The California Lawyers Association (CLA) is the Bar association for all California attorneys. We are a member‐driven, mission‐focused organization dedicated to the professional advancement of attorneys practicing in California. With eighteen Sections, including the New Lawyers Section (NLS), CLA offers top-tier programs, award‐winning conferences, events, and access to outstanding legal resources. We continuously seek new ways to expand our offerings through premier educational, networking, and advocacy opportunities. We are also committed to promoting excellence, diversity, and inclusion in the legal profession.

Under general supervision, the Marketing Specialist will perform a wide range of tasks. The primary responsibilities include creating and posting email campaigns and supporting functions in our eMarketing tools using platforms like HubSpot and other online community systems.

Key Responsibilities

• Write and edit copy for email campaigns, marketing materials, and websites
• Respond to requests from internal staff related to web content or email marketing
• Create email campaigns for announcements, event marketing, membership marketing, e-newsletters, and case alerts
• Coordinate email marketing efforts for events such as conferences and webinars
• Publish campaigns on all marketing channels, including email, web, and social media (LinkedIn, Facebook, X, Instagram, etc.)
• Use social media marketing tools
• Assist with the production of marketing materials and assets
• Provide administrative and project support related to email marketing efforts for various association programs
• Collect data and create reports related to email marketing and membership data
• Assist team members by testing, proofreading, checking web links, and performing other miscellaneous tasks
• Assist with the production of online events and webinars
• Assist with the administration of online communities and listservs
• Create online forms using available software
• Update web pages while ensuring content is presented clearly
• Perform other similar or related duties consistent with the general level of the job
• Some overnight travel may be required to support certain association events
• Follow and adhere to organizational processes

Required Qualifications

• Bachelor’s Degree or equivalent experience
• Three years’ experience in a similar role, or equivalent and relevant experience
• Experience working with WordPress CMS
• Strong understanding of HTML and website best practices
• Understanding of W3 Accessibility Standards
• Experience writing copy for websites and email campaigns
• Experience using email marketing software, such as HubSpot
• Experience with graphic software, such as Canva and Adobe Creative Suite
• Proficiency in Microsoft and Google spreadsheet and word processing software
• Excellent writing and English grammar skills
• Excellent oral communication skills
• Excellent interpersonal skills
• Very strong customer service orientation
• Highly self-motivated and directed
• Ability to effectively prioritize and execute tasks in a dynamic environment
• Strong problem solving and relationship building skills