Marketing Specialist for Enrollment
Dr. Robert K. Jabs School of Business8 months ago
Riverside, CA, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Responsibilities
- Support supervisors and admissions directors in the planning, development, and execution of enrollment marketing and communication projects, campaigns, and systems.
- Manage multiple projects simultaneously while upholding high standards of quality, adherence to university guidelines, and a collaborative, positive attitude.
- Meet established deadlines and proactively notify the supervisor if timelines are at risk.
- Utilize Customer Relationship Management (CRM) and marketing automation tools to maintain and update marketing campaigns.
- Design and update digital assets for email communications and web content.
- Develop engaging content for various marketing materials and platforms.
- Oversee promotional product inventory to ensure availability and proper usage.
- Stay informed on current marketing trends and best practices to enhance campaign effectiveness.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field from an accredited four-year college or university; or one to two years of relevant experience and/or training; or an equivalent combination of education and experience.
- Demonstrated success in a role requiring strong organizational and interpersonal skills.
- Proficiency in Adobe Creative Cloud applications (Photoshop, Illustrator, InDesign, Dreamweaver, etc.)
- Working knowledge of HTML
- Familiarity with project management software
- Excellent verbal and written communication skills
- Understanding of ordering processes and inventory control for supplies and promotional materials
- Ability to plan, develop, and coordinate multiple projects simultaneously
Required Skills
Project Management
Communication
HTML
Marketing Strategy
Customer Relationship Management (CRM)
Organizational Skills
Content Development
Adobe Creative Cloud