Integrated Account Based Marketing Manager (Work From Home)

Position Overview

We are seeking an enthusiastic Integrated Account Based Marketing Manager to lead and implement strategic, multichannel ABM campaigns for our IT Services. In this fully remote role, based in the United States, you will collaborate with Sales, SDRs, and Marketing teams while leveraging advanced marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce. Join TP – an international company renowned for cutting-edge digital business services – and make an impact by enhancing engagement with high-value accounts.

Key Responsibilities

• ABM Strategy & Execution: Design personalized 1:1 campaigns and scalable 1:Few programs to captivate target accounts.
• Collaboration: Work with Sales, SDRs, and Client Success to align on account plans and marketing priorities.
• Campaign Management: Deploy multi-channel tactics including paid media, social selling, events, email, and customized content.
• Data & Optimization: Use tools like Salesforce, Demandbase, LinkedIn, and Marketo to track engagement and optimize campaigns.
• Content Creation: Develop engaging account-specific materials such as videos and customized templates.
• Training & Enablement: Educate field teams on ABM techniques for seamless execution.

Required Qualifications

• Minimum 7 years in B2B marketing for IT Services with at least 3 years focused on ABM.
• Expertise with marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce.
• Proven ability to run high-ROI campaigns in dynamic environments.
• Strong project management, analytical, and communication skills.
• Willingness to take occasional business trips as required.

Preferred Qualifications

• Process Excellence
• Collaboration
• Communication
• Emotional Intelligence
• Open-Mindedness
• Critical Thinking
• Solution Orientation
• Entrepreneurial Spirit
• AI Proficiency
• Data Literacy

Benefits & Perks

• Paid Training
• Competitive Wages
• Comprehensive Benefits (Medical, Dental, Vision, 401k, and more)
• Paid Time Off
• Employee wellness and engagement programs