Growth Marketing Specialist

Growth Marketing Specialist

About the Role

The Growth Marketing Specialist plays a critical role in driving demand generation and revenue growth across a national portfolio of flexible workspace locations. This role focuses on localized lead generation, location launch marketing, and corporate meetings & events promotion.

This is a hands-on, execution-focused role ideal for a marketer who thrives in a fast-moving environment, enjoys partnering closely with sales teams, and is motivated by measurable business impact.

What You’ll Be Responsible For

• Plan and execute localized lead generation campaigns across ≥ 20 markets, including email marketing, local partnerships, promotions, and community events, to support remote sales teams with self-generated pipeline
• Partner closely with sales to align marketing efforts with priority buildings, occupancy gaps, and business development initiatives
• Support broker, partner, and business development outreach through targeted campaigns and marketing resources
• Track and report on lead volume, conversion rates, and performance by market using CRM, optimizing efforts based on results
• Own the marketing planning and execution for new center openings, ensuring each location launches with full marketing and sales readiness
• Manage new location launch timelines and checklists in coordination with development, operations, asset management, hospitality, and sales teams
• Coordinate signage needs and ensure on-site marketing assets are delivered and installed on time
• Build and execute marketing campaigns to promote conference rooms, training suites, and event venues
• Support local Hospitality Managers and Event Specialists with event promotion templates, outreach lists, and local partnership ideas
• Track meetings and events lead generation performance and ROI by market

Qualifications

• 2–3 years of experience in growth marketing, demand generation, or performance marketing
• Willing and able to work in the Atlanta-market with a hybrid work schedule
• Experience executing multi-market and localized marketing campaigns
• Strong cross-functional collaboration skills, especially with sales teams
• Experience using CRM and marketing tools (HubSpot preferred)
• Highly organized with strong project management, written and verbal communication skills
• Data-driven mindset with the ability to track, analyze, and optimize performance
• Comfortable managing multiple initiatives simultaneously in a fast-paced environment

Preferred Skills

• Experience, ideally in marketing for real estate, flexible workspace, hospitality, or services
• Experience supporting local events or field marketing initiatives
• Familiarity with signage coordination or physical marketing assets

About Expansive

Expansive offers customizable workspaces where people and companies thrive. Because we believe success is about both business and belonging, Expansive creates productive environments for collaboration and engagement in vibrant, inclusive professional communities. With 40+ locations and over 4 million SF and counting, Expansive leverages unparalleled flexibility, support, and value to help organizations maximize return from their workspace investment.

For more information, visit www.expansive.com. We believe in a professional, fun, and productive atmosphere. We want to work with others who have an entrepreneurial spirit, willingness to learn and try new things, and are self-motivated.

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Voluntary Life Insurance
• Short Term Disability
• 401K and 401K matching program
• Parental leave

Pay

$50,000.00 - $70,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid parental leave
• Paid time off
• Parental leave
• Vision insurance

Application Question(s)

• Have you owned the marketing execution for a new location, product launch, or major campaign rollout that required coordination across multiple internal teams?
• Have you directly executed marketing campaigns across multiple geographic markets at the same time?

Ability to Commute

Location: Atlanta, GA 30346 (Required)

Work Location

Type: Hybrid remote in Atlanta, GA 30346