Marketing Manager, Healthcare SaaS - ANZ

Position Overview

Demand Generation Manager, Australia & New Zealand

Reports to: Country Commercial Manager, Australia & New Zealand

Location: Sydney or Melbourne, Australia

We are seeking a results-driven Demand Generation Manager to develop and execute localized, multi-channel marketing programs that establish Provation as the superior SaaS solution in the Australian and New Zealand healthcare markets. This pivotal role drives top-of-funnel growth, competitive displacement, and pipeline creation. The ideal candidate is a hands-on marketer with deep expertise in digital, email, paid media, and field campaign execution, combined with a strong understanding of B2B healthcare and SaaS dynamics.

Key Responsibilities

• Localized Brand Positioning & Reputation Building:
  • Develop and execute a regional brand strategy that resonates with ANZ healthcare priorities.
  • Create messaging frameworks that differentiate Provation from incumbent competitors and align with local procurement norms and regulatory requirements.
  • Tailor communications, success stories, and advocacy programs to reflect regional clinical workflows and policy influences.
• Market Awareness & Engagement:
  • Launch integrated awareness campaigns, thought leadership initiatives, and industry partnerships to increase visibility among healthcare executives, clinicians, and IT leaders.
  • Drive participation in regional conferences, webinars, and events to elevate Provation's profile as an innovation leader.
• Lead Generation & Pipeline Creation:
  • Own end-to-end execution of localized demand generation campaigns across digital, email, paid media, and field channels to drive pipeline creation.
  • Build and activate go-to-market programs targeting competitor accounts.
  • Develop and launch account-based marketing tactics for high-value targets.
• Performance Analysis & Reporting:
  • Provide regular reporting on pipeline contribution, conversion metrics, and campaign ROI.
  • Translate data into actionable insights to continuously improve campaign effectiveness.

Required Qualifications

• Bachelor’s degree in a relevant field.
• 5-8 years of experience in demand generation or B2B marketing, preferably in healthcare and/or SaaS.
• Proven success in executing multi-channel campaigns that drive pipeline and revenue.
• Ability to solve complex problems independently with minimal guidance.
• Experience marketing to healthcare stakeholders is strongly preferred.
• Hands-on experience with AI-powered marketing technology (e.g., Microsoft Copilot, ChatGPT, Zapier, Canva).
• Proficiency with marketing automation platforms (HubSpot, Marketo), CRM systems (Salesforce), and digital platforms (Google Analytics, WordPress, Adobe Creative Cloud).
• Highly self-motivated, resourceful, and comfortable working with minimal direction.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent project management and communication skills.