Social Media Specialist

Job Description

Our client operates at the crossroads of energy and home services, fueled by the vision of a smarter, cleaner future. Committed to developing groundbreaking solutions, they aim to streamline their customers' lives by providing energy, protection, and smart services for their homes and businesses. The Social Media Specialist leads organic social content and community engagement across the business portfolio of retail brands.

This role helps transform brand-level social storytelling to be intentional, platform-native, and impact-driven, strengthening trust with customers, driving meaningful engagement, and supporting brand-specific business goals. This role owns social content planning and execution from ideation through launch and serves as a steward of brand voice and tone across social platforms. Partnering closely with Go-to-Market, Marketing and Creative teams, the Social Media Specialist brings a clear creative point of view, proactively pitches new ideas and tests, and continuously evolves social content using performance insights and emerging platform trends.

The ideal candidate is a self-starter who thrives on a fast-paced team, exercises strong judgment, and balances creative thinking with operational discipline and data-backed decision-making.

Essential Duties & Responsibilities:

• Drive organic social content strategy aligned to brand and business priorities, including engagement, retention, and revenue goals
• Own social content creation end-to-end, from ideation through execution, including briefing, timelines, approvals, and publishing
• Develop and manage the organic and paid social content calendar, ensuring consistent voice, tone, and cadence across platforms
• Translate broader brand and go-to-market campaigns into social-first creative tailored to each channel, partnering closely with Go-to-Market, Marketing project managers, and creative team partners.
• Lead day-to-day community engagement across social platforms, monitoring comments and messages to strengthen trust and loyalty
• Ensure responses are timely, accurate, on-brand, and aligned with legal requirements, partnering with internal teams to source accurate information
• Identify and appropriately escalate reputational or customer-impacting concerns
• Analyze social performance metrics (engagement, CTR, conversion, sentiment) and translate insights into clear optimization recommendations
• Plan and execute creative experimentation across formats, messaging, timing, and personalization to drive continuous improvement.
• Actively monitor platform changes, digital trends, and cultural moments, serving as a subject-matter expert for organic social best practices while proactively bringing forward new content ideas, tests, and improvements.
• Contribute to a collaborative team culture through ownership, accountability, curiosity, and continuous learning

Qualifications:

• Proven ability to set creative strategy informed by performance insights, audience behavior, and platform best practices.
• Strong understanding of native social platforms: Facebook, Instagram, X, TikTok, LinkedIn, YouTube
• Hands-on experience with social media management tools, including publishing, analytics, moderation, and listening tools
• Proven ability to operate independently in a fast-paced environment and move work forward without detailed direction
• Ability to balance creative storytelling with responsible community engagement and brand standards
• Exceptional written and verbal communication skills
• Highly organized and comfortable managing multiple workstreams simultaneously

Preferred Qualifications:

• Experience proactively pitching social concepts, formats, or test ideas
• Demonstrated ability to evolve a brand's social presence
• Familiarity with Adobe Workfront or similar project management tools
• Familiarity with social listening and monitoring tools
• Exposure to energy, utilities, or consumer-facing industries preferred but not required

Minimum Requirements:

• Bachelor's degree: in marketing, communications, business, or a related field
• 3+ years of experience in social media marketing, content development, or community management

Working Conditions:

Open office environment

Primary work location: Houston, TX 4 days in office

Reports to the Consumer Marketing function.