Lead Data Analyst, Marketing

Position Overview

Salary: $120,000 to $150,000 per year

Deliver actionable business intelligence and strategic insights that drive revenue and margin growth across Launch Potato's digital properties.

Compensation: Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Key Responsibilities

• Clean, standardize, and document stakeholder-facing dashboards in Looker with aligned definitions and metrics within the first 60 days.
• Identify and resolve at least five inconsistencies or discrepancies in reporting logic within the first 90 days.
• Partner with FP&A and product teams to ensure 100% alignment between financial and operational data by the end of the second quarter.
• Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month.
• Lead and document improvements to at least two core Looker Explores or dashboard structures to enable scalable self-service by end of H1.

Required Qualifications

• Experience in BI, analytics, or marketing/data science roles with digital marketing exposure.
• Experience in digital media or performance marketing industries.
• Advanced SQL and Looker proficiency.
• Strong business acumen and cross-functional communication skills.

Experience Required: Minimum of 5 years in business intelligence or analytics in digital media or performance marketing.

Benefits & Perks

• Benefits: Competitive benefits package including profit-sharing bonus.