Digital Marketing & Fundraising Manager

Position Overview

JOB TITLE: Digital Marketing and Fundraising Manager

Office Locations: 1015 15th Street, NW, Suite 1200, Washington, DC; 8614 Westwood Center Drive, Suite 300, Vienna, VA

Work Schedule: Hybrid/Flexible | Reports To: Sr. Director, Marketing & Communications

Salary: $58,000 – $87,000

United Way of the National Capital Area (United Way NCA) is committed to creating social change that improves the health, education and economic opportunity in our community. Uniquely positioned at the intersection of public, private, philanthropic and nonprofit sectors, United Way NCA drives collective impact for thousands of people, including the ALICE (Asset Limited, Income Constrained, Employed) population. This role is central to growing our digital presence, engaging donors, volunteers and partners, and generating qualified leads and donations.

Key Responsibilities

• Drive development and implementation of digital marketing and fundraising campaigns that result in lead generation and conversions.
• Leverage video, photography, podcast, and blog content to create compelling campaigns that promote United Way NCA and its programs.
• Manage engagement initiatives to increase audiences across all digital platforms (website, email, social media, mobile and digital campaigns).
• Plan, execute, and maintain an internal content calendar for content creation and curation.
• Collaborate with the Multimedia, Content & Communications Strategist to develop digital stories about impact, volunteers, and corporate partners.
• Work with the Senior Director, Marketing & Communications to shape leadership digital strategy and train the team.
• Coordinate with consultants/vendors to track website, email, and social media metrics and optimize campaigns to achieve KPIs.
• Oversee day-to-day management and execution of the national digital services program in alignment with United Way Worldwide.
• Manage vendor and consultant relationships to ensure effective execution of digital/web projects and content optimization for search engine visibility and user experience.
• Collaborate with cross-functional teams, including IT and Database Manager, to streamline data functions and enhance digital engagement.

Required Qualifications

• Strong knowledge of social media platforms (Facebook, Twitter, Instagram, YouTube, Blogs) and digital advertising analytics.
• Proven experience planning, executing, and optimizing digital marketing and fundraising campaigns.
• Ability to measure, report, and communicate digital outcomes and insights, tailoring messages for non-digital experts.
• Excellent writing and communication skills with the ability to craft compelling narratives.
• Project management skills with strong attention to detail and the ability to prioritize multiple tasks.
• Proficient in content creation including filming, producing digital content across various formats.
• Demonstrated strategic thinking and problem-solving skills to identify opportunities and develop effective strategies.
• Bachelor’s degree in marketing and communications or a related field is preferred; alternatively, a High School Diploma or GED with equivalent digital platform work experience.
• Ability to work collaboratively, adapt to changing priorities, and maintain high ethical standards and confidentiality.

Benefits & Perks

• Competitive Compensation: $58,000 – $87,000
• Comprehensive benefits package: substantial paid leave, healthcare benefits, and a matching retirement plan.
• Positive Work Environment: a culture committed to diversity, equity, and social impact.

Application Process

To apply, please submit your resume and cover letter to Human Resources via our careers page. Successful candidates must pass criminal background and reference checks.