Digital Marketing Strategist — Multi-Channel Campaigns
Georgia Association of Broadcasters22 days ago
Brookhaven, GA, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
WKTB-TV/Gray Media in Atlanta seeks a Digital Marketing Strategist
to support Marketing Executives with pre- and post-sale campaign planning, trafficking, and optimization across display, video, OTT/CTV, social, and search.
You will implement pixels/UTMs, GA4 reporting, and deliver data-driven insights to drive measurable results for local businesses while collaborating with internal teams and clients to craft, launch, and optimize multi-channel campaigns.
Required Skills
Digital Marketing
UTMs
Campaign Planning
Search Marketing
Social Media Marketing
OTT Advertising
Campaign Optimization
Pixel Implementation
Data-Driven Insights
Video Advertising
Display Advertising
Google Analytics 4 (GA4)