Director of Content Marketing

Position Overview

At ZenBusiness, our mission is to enable anyone to start, run, and grow their business while avoiding the common pitfalls that many entrepreneurs face. We help people launch and run their businesses by keeping it simple and providing step‐by‐step support. As a remote company based in Austin, Texas, we pride ourselves on a genuinely caring and supportive team spanning from Florida to Oregon and beyond.

ZenBusiness is seeking a Director of Content Marketing to establish and scale our content marketing function through strategic leadership and hands-on execution. Reporting to the VP of Brand Marketing, you will own content strategy and narrative execution, transforming our brand strategy into clear content priorities, systems, and storytelling that drive both near-term activation and long-term brand building.

Location: Austin, Texas

Key Responsibilities

• Define and develop ZenBusiness's content marketing strategy in alignment with brand positioning, business goals, and audience needs.
• Scale critical content pillars—including data-driven storytelling and customer narratives—and translate brand strategy into clear editorial themes and narrative frameworks.
• Establish a foundational content system comprising editorial planning, briefing standards, review and QA processes, and effective governance.
• Implement a modern, AI-forward approach to enhance content quality, speed, and scalability while optimizing team workflows.
• Act as a player–coach by actively shaping content—outlining, writing, editing, and refining key assets—and by leading through example.
• Guide and review content across various formats including written copy, marketing website content, lifecycle messaging, and narrative-driven video.
• Collaborate with Brand Marketing, Growth Marketing, Creative, Product Design, and other teams to ensure consistency and clarity in content outputs.
• Manage a hybrid content model with freelancers, agencies, and external partners while setting clear standards for high-quality, on-brand deliverables.
• Help define and evolve the content function to support scalable growth and potentially build an internal content team in the future.

Required Qualifications

• 8–10+ years of experience in consumer or B2C marketing, content marketing, brand, or related roles, with exposure to product- or platform-driven businesses.
• At least 3 years of experience leading teams and managing external resources, including freelancers and agencies.
• Proven track record in building or evolving a content function within a growing organization.
• Strong editorial judgment and storytelling ability, with experience translating complex ideas into compelling narratives.
• Demonstrated comfort operating as a player–coach by balancing strategic leadership with hands-on execution.
• Experience collaborating with creative, growth, and marketing operations teams to bring content strategies to life.
• Ability to guide content across various formats, including digital, print, and video storytelling.
• Demonstrated experience leveraging AI and data insights to enhance content strategy and production workflows.
• Working knowledge of performance marketing, SEO, and content distribution techniques.
• Strong cross-functional collaboration skills and adaptability in ambiguous, evolving environments.

Preferred Qualifications

• Familiarity with SMB or entrepreneurial audiences.
• Proven ability to balance brand-building, narrative-driven content with performance-oriented, conversion-focused initiatives.
• Experience in creating content playbooks, customer storytelling frameworks, and scalable narrative systems.
• Expertise in optimizing content for both consumer experience and SEO/LLM indexing.

Benefits & Perks

• Benefits: Comprehensive medical, vision, dental, disability, and life insurance plans.
• Parental and military leave policies.
• Employee assistance program.
• 401k with matching contributions.
• Annual bonus opportunities and equity awards (RSUs).
• Pet insurance, paid parking, and 10 paid holidays.
• A remote work environment complemented by regular team events such as weekly All Hands meetings, virtual talent shows, costume competitions, lunch and learn sessions, and hackathons.