Marketing Content Creator

Job Summary

As a Marketing Content Creator, your primary responsibility is to conceptualize, produce and deliver engaging, high-quality video content for various platforms, including social media, websites and other digital channels. This role involves a combination of creativity, technical skills and storytelling abilities to captivate and connect with patients, staff and the community. Strong time-management abilities are a must. Marketing Content Creators work with one another, alongside the Digital Marketing Manager, Digital Marketing Strategist, Digital Content Specialist and Marketing Specialists, to fulfill the video content needs.

Responsibilities

RESPONSIBILITIES:

• Researching and executing on cutting-edge social trends and ideas to inform and propose new content for Vandalia Health
• When required, creating storyboards, shot lists and pre-production materials for both site content and social-first content
• Collaborating with managers, employees, providers, patients and the marketing team to develop engaging content that resonates across social platforms
• Capturing and editing original video content and having a hand in all phases of video production from pre-to-post (filming, editing, color correction, sound design, etc.)
• Collaborating with team to expand branded style templates for new and existing social content

REQUIREMENTS:

• Video editing with either Adobe Premiere, Final Cut Pro, CapCut, Canva
• Ability to regularly travel on and off-site as needed for video production
• Strong understanding of popular social media platforms and social media trends, and the ability to discern what works well in the healthcare setting
• Excellent collaborative and communication skills to develop creative and engaging healthcare content, and represent Vandalia Health in a professional manner
• In-depth understanding of the video production flow and process
• Ability to meet deadlines and follow specific brand standards and guidelines
• Strong time-management skills and the flexibility to adapt and respond quickly to multiple moving elements within simultaneous tasks and/or evolving projects
• Demo reel or portfolio showcasing storytelling and editing

ENCOURAGED BUT NOT REQUIRED:

• Motion graphic experience with Adobe After Effects
• Audio mixing and editing
• Color grading and color correction
• Studio/set design
• Healthcare experience

Knowledge, Skills & Abilities

Education

Education: Bachelor's Degree (Required) Bachelor's Degree in: Journalism, Marketing, Communications, or other related field. Experience: 1-2 years directly related to content creation preferred

Credentials

Work Schedule: Days

Status: Full Time Regular 1.0

Location: Northgate-400 Association Dr.

Location of Job: US:WV:Charleston

Talent Acquisition Specialist: Guy S. Stewart guy.stewart@vandaliahealth.org

Skills:

Adobe After Effects, Adobe Premiere, Audio Editing, Communication Skills, Content Development, Editing, Final Cut Pro, Healthcare, Journalism, Marketing, Marketing Communications, Marketing Strategy, Multiplatform/Cross-Platform, Multitasking, Online Marketing, Process Flow, Product Demonstration, Social Media, Storyboards, Storytelling, Team Player, Time Management, Video Editing, Video Production, Willing to Travel

Charleston Area Medical Center Health System Inc