Senior Social Media Manager

Position Overview

The Social Media Lead is a creative, culturally savvy, and analytically minded individual responsible for leading and shaping Tribeca’s presence across social platforms – including but not limited to Instagram, TikTok, YouTube, LinkedIn, Facebook, and X. Reporting to the Head of Marketing, this role will be integral in activating the Tribeca social accounts into strategic brand channels. Leveraging cultural awareness, creative instincts, platform understanding, and data-backed insights, the Social Media Lead will increase engagement, expand brand relevance, and most importantly, grow Tribeca’s audience.

Our ideal candidate believes that the strongest brands today are built on social. They operate with both a big-picture and day-to-day mindset – seamlessly managing large-scale campaigns while engaging with timely cultural moments. Tapped into the world around them, they know how to add value instead of noise, create content that performs, and bring a deep love of film, pop culture, and storytelling to every project.

About Us: Tribeca Enterprises is a multi-platform media and entertainment company known for the Tribeca Festival, Tribeca Studios, and production company m ss ng p eces. With strong roots in independent film and creative expression, Tribeca brings artists and audiences together to celebrate storytelling in film, TV, music, games, and immersive experiences. Committed to fostering diverse voices and innovative ideas, Tribeca is proud to be an equal opportunity employer.

Key Responsibilities

• Content Strategy & Voice: Own the overarching content strategy across all social platforms ensuring a consistent and compelling brand voice tailored to each channel.
• Creative Ideation & Experimentation: Lead the development of social-first concepts that balance brand storytelling with timely, reactive posts tapping into online trends and cultural moments.
• Content Calendar Management: Maintain and optimize an integrated social calendar that balances evergreen content with timely campaigns tied to key initiatives.
• Campaign Planning: Develop and execute social campaigns that support business goals while growing audience and engagement.
• Content Creation: Oversee the creation of original social content—from on-site capture and video production to developing repeatable content franchises.
• Visual Identity & Aesthetic: Evolve Tribeca’s visual identity across platforms to ensure cohesive, premium, and on-brand content.
• Trend Monitoring: Stay updated on the latest social trends, platform updates, and competitor content, converting insights into strategic recommendations.
• Influencer & Creator Marketing: Identify and collaborate with emerging voices, tastemakers, and celebrity talent to extend Tribeca’s reach.
• Live Event Coverage: Develop comprehensive social coverage plans for the Festival and key events, capturing and sharing real-time engaging content.
• Cross-Departmental Collaboration: Partner with internal teams to translate company initiatives into compelling social content that reinforces the brand’s narrative.
• People Management: Manage and mentor the Social Media Coordinator and oversee freelance photographers and social producers during events.

Required Qualifications

• 5+ years’ experience in social media and content creation/strategy, preferably in-house at an entertainment company or creative agency.
• Proficiency in creating visual assets using tools such as Premiere, Photoshop, InDesign, Illustrator, Canva, or similar platforms.
• Experience with third-party social media publishing, listening, and analytics tools (e.g., Sprout Social, Later).
• Excellent copywriting skills with strong editorial judgment.
• Superior organizational skills and meticulous attention to detail.
• Proven ability to communicate effectively and collaborate using tools like Slack and Asana.
• Flexibility to work evenings and attend weekend events as required.
• A passion for film, entertainment, and live events.

Benefits & Perks

• Compensation: $90-100K
• Location: NYC offices, onsite 3x days a week
• Diversity & Inclusion: Tribeca is committed to creating a diverse environment and is proud to be an equal opportunity employer.