Email Marketing Manager

Position Overview

Location: Philadelphia, USA. You will be helping a client of our Media & Telecom practice. You will oversee end‐to‐end email marketing campaigns, act as the primary point of contact and manage stakeholder relationships.

Responsibilities: Key Responsibilities

• Oversee email marketing campaigns end-to-end, including planning & prioritization of email marketing strategies, targeting, set-up, testing, execution, and optimization.
• Serve as the main point of contact for all email marketing efforts.
• Manage stakeholder and client relationships, ensuring smooth communication and timely delivery of project milestones.
• Collaborate with and drive alignment across large cross-functional teams and agency partners to ensure strategic alignment and successful execution of campaigns.
• Oversee the technical execution of various email campaigns, including template designs and unsubscribe management.
• Provide hands-on support in EST hours, ensuring collaboration across global teams using Oracle Eloqua for campaign automation and execution.
• Use data and metrics to drive improvements in campaigns.
• Stay current with best practices, strategies, and industry standards related to email.

Requirements: Required Qualifications

• Education: Bachelors degree in marketing, communications, business administration, math, statistics, economics, finance, data analytics, engineering or any other related field.
• 7+ years of professional non-internship marketing experience.
• 2+ years of email marketing agency experience, providing hands-on support for client-driven email marketing campaigns.
• Experience in Eloqua required, with Salesforce and Microsoft Dynamics being a plus.
• Excellent understanding of email marketing concepts and metrics.
• Skilled at cultivating relationships with internal and external partners and cross-functional teams.
• Proven ability to work in a fast-paced environment managing multiple collaborators and concurrent programs.
• Excellent written and verbal communication skills.
• High level of organizational and project management skills.
• Experience using data and metrics to drive improvements.
• Experience with Excel (data manipulation, macros, charts and pivot tables) and PowerPoint.