Sr. Manager, Digital Marketing

Position Overview

At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. We believe that creativity flourishes when people feel they belong – a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect.

Sr. Manager, Digital Marketing
Location: New York City

Key Responsibilities

• Work closely with artists, managers, and extended teams to proactively create and implement innovative digital marketing strategies that engage and grow audiences.
• Develop comprehensive digital marketing strategies including social media strategy & planning, digital platform partnerships, creator partnerships, content planning, first party data growth, communication, community building, creative digital executions, and website maintenance.
• Closely follow and set trends to ensure our artists and music spearhead cultural conversation and internet discourse.
• Collaborate with the insights team to perform digital health checks, analyze audience and performance data, and create meaningful reports for artists and managers.
• Strategize and execute artist database growth and CRM initiatives through various channels including email marketing and community-based platforms.
• Engage with AI, emerging technologies, and innovative trends to spark fresh ideas for marketing campaigns.
• Plan and implement content strategies across key digital channels (TikTok, Instagram, YouTube, Facebook, X, and emerging platforms) for our artist roster.
• Create, pitch, and manage innovative marketing and content opportunities with digital partners.
• Continuously seek out evolving digital and tech trends, crossover opportunities, and platform innovations.
• Collaborate with internal teams including content producers, creative directors, videographers/photographers, editors, and designers to deliver planned content.

Required Qualifications

• Experience in digital marketing or social media, preferably within the music or entertainment industries.
• Proven mastery of major social platforms, with the ability to drive digital content creation and optimization to maximize artist reach and engagement.
• Demonstrated success with engaging and innovative creator partnerships that drive campaign momentum.
• Ability to shape and execute cutting-edge digital strategies in a fast-paced, competitive environment.
• High interest in AI, emerging technologies, and innovation, with experience integrating new tools and APIs into marketing workflows.
• Organized and practical, with familiarity in utilizing analytics, smart-linking, advertising, and social posting tools specific to the music industry.
• Experience working with fandoms and understanding how to activate and engage them around artist releases.
• Exceptional attention to detail with the ability to manage multiple concurrent projects to completion.
• Respectful, honest, and confident communication skills with a collaborative team mindset and leadership abilities.
• Passion and in-depth knowledge of the music industry across various genres and trends.

Preferred Qualifications

• Experience in leveraging meme culture and seeding content across diverse online communities.
• Proficiency in building custom landing pages, microsites, or unique fan/artist experiences.
• Experience working with integrated Digital Service Providers (DSPs), social platforms, or e-commerce solutions to create seamless digital ecosystems.
• Knowledge in connecting marketing platforms, CRM systems, CMS tools, or analytics platforms to streamline operations and insights.
• Ability to build custom data pipelines or automations to optimize workflows and reporting.

Benefits & Perks

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience comprehensive medical, dental, and vision coverage.
• Maximize your savings with a dollar-for-dollar 401(k) match of up to 6% after your first year.
• Benefit from a flexible time off policy – take vacation when you need it without accruing a cap of days.
• Save money and time with our commuter benefits program.
• Stay healthy and earn rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Unlock your potential with development opportunities including mentorship programs, LinkedIn Learning, and educational reimbursements.
• Be inspired by our talented artists at exclusive showcases and playbacks.
• Salary: $75,000 - $81,500 per annum. The pay range is dependent upon factors such as work experience, qualifications, and business needs. This role is eligible for a discretionary annual bonus and additional applicable benefits.
• We are an E-Verify employer.