Digital Marketing Strategist

Position Overview

We are seeking a Digital Marketing Strategist to help define strategy for Netflix House's digital presence across the website, third-party platforms, and within the broader Netflix ecosystem. This role requires a strategic thinker with cross-functional experience who can align web strategy with performance marketing, lifecycle marketing, and analytics to drive fan engagement and revenue. You will collaborate closely with Product & Tech, Revenue/Ticketing, Lifecycle/CRM, Data Science, Brand Strategy, Consumer Insights, Creative (internal and external), Legal, Ops, and more.

Key Responsibilities

• Work with manager to define overall marketing strategy for Netflix House website, ensuring alignment with business goals and fan experience.
• Serve as main marketing POC to Product & Tech on the website roadmap, feature prioritization, and product requirements.
• Ensure the website is continuously optimized to reflect revenue and stakeholder priorities, including new and existing Netflix House locations. Source new content, such as user-generated content, press quotes, and user reviews.
• Develop and manage a learning agenda for web testing, including A/B and multivariate tests in partnership with Product.
• Drive landing page strategy and performance optimizations for paid campaigns and lifecycle initiatives.
• Serve as primary POC for Data Science and BizOps to build web reporting and measurement frameworks, analyze funnel performance, and action on insights. Create executive-level materials for stakeholders and leadership.
• Partner with Consumer Insights and Brand Strategy to identify and implement the most impactful messaging for the value proposition.
• Manage Netflix House business profiles across third-party platforms, partnering with Local Marketing teams on content updates, review responses, and new profile creation.
• Drive strategy for increasing Netflix House's exposure within the Netflix ecosystem (i.e. streaming, Tudum, Shop teams), collaborating with cross-functional teams on execution, measurement, and optimization.
• Partner with Lifecycle/CRM team to ensure web experience and email/fan lifecycle strategy are cohesive and aligned with acquisition, engagement, and conversion goals.
• Manage the Web Execution Lead, who handles end-to-end web execution, including asset development, CMS content uploads, and issue triaging with Product.
• Partner with cross-functional teams on strategic ad hoc projects across digital platforms.

Required Qualifications

• 7+ years of experience in digital marketing, specializing in web strategy for a sales-based B2C business. Experience in live experiences and entertainment (where ticket sales is the main KPI) preferred.
• Proven success optimizing websites for conversion/sales, leading A/B testing, building learning agendas, establishing web funnel measurement and reporting frameworks.
• Experience building web strategy from 0 to 1 and scaling digital initiatives.
• Strong cross-functional collaboration skills, communication, attention to detail, and the ability to manage multiple priorities in a fast-paced, ambiguous environment.
• Willingness to be scrappy, wear many hats, and proactively contribute across functions, even outside of formal responsibilities.
• Familiarity with other areas of growth marketing, including Lifecycle/CRM and Performance Marketing.
• Excellent written and verbal communication skills, with the ability to influence stakeholders at all levels. Ability to adjust communication and collaboration style when working with both executives and day-to-day executors.
• Reference: ECNJOBID-66-249-70-97 in the application