Vice President of Marketing

Position Overview

America’s Test Kitchen (ATK), a pioneering brand in food media, is seeking a Vice President of Marketing to serve as the steward of the company’s brand identity and voice across all consumer touchpoints. In this role, you will define and evolve brand positioning, shape product messaging, and ensure consistent, compelling communications. Partnering closely with senior leadership, Content, Product, and Growth Marketing teams, you will set the strategic foundation for the brand experience.

Key Responsibilities

• Brand Strategy & Positioning: Define and evolve company brand positioning, product positioning, and narrative across platforms; develop and refine mission statements, taglines, brand tenants, and brand architecture in partnership with leadership.
• Creative, Messaging & Campaign Leadership: Oversee consumer-facing marketing communications ensuring alignment across channels; lead the development of brand copy, creative concepts, video production, social media strategies, tentpole marketing campaigns, and creative operations including brand guidelines and documentation.
• Cross-Functional Collaboration: Partner with the Growth Marketing team on integrated campaigns; collaborate with Product, Programming, and Editorial teams to align messaging with content and product experiences; ideate on brand partnerships and serve as a thought partner to executives.
• Team Leadership: Lead and mentor a high-performing brand marketing team across creative, social, design, copy, video, and campaign strategy functions while fostering a culture of collaboration, innovation, and accountability.

Required Qualifications

• 10+ years of experience in brand marketing, preferably within media, D2C subscription, or consumer-facing digital industries, including 5+ years in a leadership role.
• Proven success in developing brand positioning, messaging frameworks, and creative strategies that deliver measurable impact.
• Deep understanding of multiplatform storytelling with experience across emerging and traditional channels, from mobile to TV and beyond.
• World-class leadership, communication, and interpersonal skills with the ability to inspire teams and clearly articulate complex concepts.
• Creative thinker able to translate strategy into compelling consumer experiences.
• Experience in leading and developing creative and social media teams across both video and non-video formats.
• Ability to leverage data-driven research and insights to inform brand positioning and drive performance improvements.

Benefits & Compensation

• Salary Range: $200,000 - 242,000. The final offer will be based on experience, skills, location, and other job-related factors.
• Work Arrangement: Hybrid schedule with 3 days in the Boston, MA office (located in the Seaport district) and 2 days remote.
• Opportunity to work with a leading multimedia cooking resource and contribute to a brand that empowers and inspires culinary creativity.
• Collaborative, inclusive, and innovative work environment with ample opportunities for professional growth.

About America’s Test Kitchen

Founded in 1992, America’s Test Kitchen (ATK) is the leading multimedia cooking resource, serving millions through TV shows, magazines, cookbooks, podcasts, digital content, and more. With a state-of-the-art test kitchen in Boston’s Seaport District, ATK is renowned for meticulous recipe development and trusted culinary expertise.

Why America’s Test Kitchen

We are passionate about cooking and committed to creating the best place to work. At ATK, your ideas can make a big impact, and you’ll have opportunities to grow professionally at every stage of your career. We value risk-taking, learning from mistakes, and fostering an inclusive workforce that celebrates diverse cultures, backgrounds, abilities, identities, and perspectives.

We welcome your application.