Digital Account Based Marketing Manager

Position Overview

Digital Account Based Marketing Manager – We are seeking an Integrated Account-Based Marketing (ABM) Manager to lead integrated, multichannel campaigns for IT Services. Working directly with the Director of Integrated Marketing, you will manage ABM strategies ranging from personalized 1:1 initiatives to broader 1:Many programs in support of Cloud Services, Intelligent Automation, Security, and Data Services. Proficiency with tools such as Marketo, Demandbase, LinkedIn, and Salesforce is essential. This remote role is open to candidates authorized to work without sponsorship.

Key Responsibilities

• Design and implement ABM campaigns for priority accounts and buying groups.
• Collaborate with Sales, SDR, and Client Success teams to develop and align unified account plans.
• Manage digital marketing, live and virtual events, social campaigns, targeted emails, and custom materials to drive revenue and brand awareness.
• Utilize platforms including Salesforce, Demandbase, Marketo, and LinkedIn to measure, track, and refine campaign performance.
• Develop engaging, account-specific content such as marketing videos and tailored templates.
• Provide training and guidance to field teams on ABM principles.

Required Qualifications

• At least 7 years in B2B marketing for IT Services, with a minimum of 3 years dedicated to ABM.
• Advanced skills in Marketo, Demandbase, LinkedIn, and Salesforce.
• Demonstrated success in delivering high-impact, results-focused marketing initiatives in fast-paced environments.
• Strong skills in communication, analytics, and project management.
• Willingness to travel as needed.

Preferred Qualifications

• Process improvement mindset
• Team-oriented collaborator
• Clear communicator with high emotional intelligence
• Receptive to new ideas and perspectives
• Analytical thinker and problem solver
• Results-focused and resourceful
• Entrepreneurial, self-motivated approach
• Experience with AI and emerging technology
• Strong data analysis and application skills

Benefits & Perks

• Paid onboarding and job training
• Competitive compensation and bonus structure
• Full suite of medical, dental, vision, and 401k benefits
• Generous paid time off
• Employee wellness and engagement events