Paid Media Marketing Lead

Position Overview

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success – today and tomorrow. We build long-lasting relationships while delivering core financial products with a differentiated approach. Location: Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano, and San Antonio.

The Paid Media Marketing Lead: plays a critical role in helping Texas Capital achieve its consumer and business-to-business goals by owning the overall paid media strategy, execution, and monitoring of media calendars across multiple banking segments. This individual will manage the external media agency, plan and optimize campaigns across digital and traditional platforms, and cultivate direct partnerships to drive brand visibility, customer acquisition, and revenue growth.

Key Responsibilities

• Manage the relationship and strategy with the advertising media agency to align with the company's strategic objectives.
• Optimize the overall Marketing Technology ecosystem to maximize campaign effectiveness and identify optimization opportunities.
• Collaborate with marketing stakeholders to develop integrated paid media campaigns across digital display, native content, affiliate content, search, paid social, print, and out-of-home channels.
• Establish and manage direct partnerships with media outlets, influencers, and strategic collaborators; negotiate placements, sponsorships, and co-marketing opportunities.
• Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategies.
• Work with creative, analytics, and product teams to ensure cohesive messaging and consistent brand representation.
• Manage campaign budgets, forecast spend, establish KPIs, and report on the return on investment of integrated marketing campaigns.
• Evaluate affiliate and third-party vendor opportunities to innovate go-to-market strategies and expand audience reach.
• Stay updated with the latest advertising and media trends to drive business initiatives and enhance overall strategy.

Required Qualifications

• 5-7 years' experience in advertising, media, digital marketing, or a related field, with a strong B2C background and experience in highly regulated industries preferred.
• Bachelor's degree in business, marketing, or a related field.
• Proficiency with advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, along with familiarity with marketing technology platforms and agency management.
• Experience managing multi-million dollar paid media budgets across multiple brands.
• Demonstrated ability to collaborate with cross-functional teams.
• Strong communication, problem-solving, and analytical skills with the ability to interpret data and provide actionable insights.
• Experience managing or negotiating direct partnerships with media outlets and strategic collaborators.
• Familiarity with marketing automation tools and analytics platforms such as SFMC, Google Analytics, and Google Tag Manager.
• Self-motivated with strong organizational skills and the ability to thrive in a fast-paced, dynamic environment.

Benefits & Perks

• Health insurance coverage
• Wellness program
• Fertility and family building aids
• Life and disability insurance
• Retirement savings plans with a generous 401K match
• Paid leave programs
• Paid holidays and paid time off (PTO)