Senior Marketing Associate - Social Media - Remote

Associate Corporate Marketing, Social Media & Community Management Role Summary & Responsibilities:

The Senior Corporate Marketing Associate, Social Media & Community Management will leverage her/his experience as a digital marketing practitioner to design, develop, execute, enhance and maintain effective social media marketing & community management practices across the organization. Sitting with the Digital Marketing CoE (part of the Central Marketing team), this is a role focused on owned/earned social media strategy, community building, influencer marketing, employee advocacy, and building trust with internal stakeholders including but not limited to: Product Marketing, Demand Generation, Events, Content, and Corporate Communications.

This community-focused digital marketer will design, develop, execute, enhance and maintain effective social media marketing processes. This role will be the driving force behind Moody’s Analytics online communities across the entire buyer journey.

• Design social community strategies for Moody’s Analytics globally and in collaboration with Corporate Communications & Operating Unit Marketing teams
• Manage global social calendar using inputs from Content Marketing, Corporate Communications, and Operating Unit Marketing teams.
• Create social content across various channels including LinkedIn and Twitter in partnership with Content Marketing & Corporate Branding teams
• Own Moody’s Analytics enterprise social media management platform, drive feature adoption, maximize value on behalf of the business
• Research and recommend community marketing initiatives for Moody’s Analytics globally and in collaboration with Operating Unit Marketing teams
• Sit on various project teams as the Social Media subject-matter expert from a paid, owned, and earned perspective, including but not limited to marketing integrations of acquired businesses
• Work with Central Content Marketing and Operating Unit Marketing teams to drive community value in content creation and content programming
• Develop and implement social listening & monitoring framework & dashboards in collaboration with Content Marketing, Corporate Communications, & Operating Unit Marketing teams
• Develop and implement influencer marketing strategy in collaboration with Content Marketing, Corporate Communications, & Operating Unit Marketing teams
• Develop and implement employee advocacy strategy in collaboration with Content Marketing, Corporate Communications, & Operating Unit Marketing teams
• Work hand-in-hand with Corporate Communications team to ensure corporate branding & styling best practices are properly implemented
• Research and analyze key competitor social media strategies & tactics
• Track, report, and present performance results specific to community initiatives & campaigns
• Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in online community initiatives & campaigns

Experience Required:

• Designing, testing and executing end-to-end community-building initiatives at enterprise level.
• Success in building best-in-class B2B social communities with engaged audiences of prospects, customers, employees, and other stakeholders.
• Success in collaborating on enterprise-level employee advocacy and thought leadership programs.
• Proven success in driving results-oriented marketing programs and strategies, and the ability to proactively identify opportunities for improvement and optimization.
• Hands-on experience with Hootsuite Enterprise or other enterprise-level SMMP
• Project management skills and strong attention to detail. Demonstrated ability to manage logistics, tactical details with excellence. Ability to prioritize and manage multiple projects simultaneously.

Qualifications:

• Minimum 6 years of experience in social media marketing & online community building, ideally time spent with financial services or enterprise software organizations
• Extensive knowledge of global B2B social media behavior, strategies, vendors, and best practices.
• Able to look across multiple systems, multiple data sources to define and optimize performance
• Passionate about operational excellence and process improvement and interested in demonstrating your experience to help build a best in class operations framework
• Bring a data-driven approach with an eye on process optimization and change management

CPG Digital Marketing

Must be fully vaccinated for COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination on start date, as determined by Moody’s.

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion, national origin, citizen status, marital status, physical or mental disability, military or veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Moody’s also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email accommodations@moodys.com. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance.

This position may be considered a promotional opportunity, pursuant to the Colorado Equal Pay for Equal Work Act.

Click here to view our full EEO policy statement. Click here for more information on your EEO rights under the law. Click here to view our Pay Transparency Nondiscrimination statement.

Moody's (NYSE: MCO) is a global integrated risk assessment firm that empowers organizations to make better decisions. Our data, analytical solutions and insights help decision-makers identify opportunities and manage the risks of doing business with others. We believe that greater transparency, more informed decisions, and fair access to information open the door to shared progress. With over 11,000 employees in more than 40 countries, Moody's combines international presence with local expertise and over a century of experience in financial markets. Learn more at moodys.com.

At Moody’s, we’re taking action. We’re hiring diverse talent and providing underrepresented groups with equitable opportunities in their careers. We’re educating, empowering and elevating our people, and creating a workplace where each person can be their true selves, reach their full potential and thrive on every level. Learn more about our DE&I initiatives, employee development programs and view our annual DE&I Report at moodys.com/diversity

Moody’s Analytics provides financial intelligence and analytical tools supporting our clients’ growth, efficiency and risk management objectives. The combination of our unparalleled expertise in risk, expansive information resources, and innovative application of technology, helps today’s business leaders confidently navigate an evolving marketplace.