Sr. Manager, PAW Media Marketing

Welcome to Petco

Welcome to Petco, where we believe that pets are family. We are currently seeking a dynamic and experienced Senior Manager to lead our PAW Media Marketing team. Our ideal candidate is passionate about animals and has a strong background in marketing, specifically in the pet industry. We are looking for someone who can bring innovative ideas and strategies to promote our brand and connect with our customers through various media channels. If you are a creative thinker, a team leader, and have a love for pets, we encourage you to apply for this exciting opportunity.

Your Responsibilities

• Develop and implement strategic marketing plans to promote Petco's brand and products through various media channels.
• Lead and manage the PAW Media Marketing team, including setting goals, providing guidance and training, and conducting performance evaluations.
• Stay up-to-date with industry trends and consumer behavior to create effective marketing campaigns that resonate with pet owners.
• Collaborate with cross-functional teams, such as product development and sales, to ensure cohesive and consistent messaging across all marketing efforts.
• Conduct market research and analyze data to identify opportunities for growth and make informed decisions.
• Manage budget and allocate resources effectively to maximize ROI.
• Develop and maintain relationships with media partners and negotiate contracts to ensure the best placement and rates for Petco's advertising.
• Monitor and track the success of marketing campaigns and make adjustments as needed to achieve desired results.
• Ensure that all marketing efforts align with Petco's mission and brand values of treating pets as family.
• Serve as a brand ambassador and represent Petco at industry events and conferences.
• Mentor and develop team members, providing opportunities for growth and career advancement.
• Collaborate with other senior leaders to develop long-term marketing strategies and goals for the company.

Equal Opportunity Employer

Petco is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.