Data Scientist - Marketing Analytics

Job Description

As a Data Scientist on the Business Analytics Team, you will support Marketing Measurement, identify buying behaviors and lifestyle characteristics of customers, measure the statistically significant purchasing behavior change at the product and customer segment level, develop sales forecasting methodologies, conduct A/B tests, and work with large cloud based datasets. Developing and implementing scalable Data Science Analytical Solutions that rely on machine learning and artificial intelligence to automate and optimize key business processes and help improve efficiency and financial results.

Contributing to the design and measurement of customer personalization programs at the Marketing channel, omni-channel, product hierarchy, and store level. Communicating recommendations and analysis to business partners, ensuring understanding, and collaborating on multiple cross functional teams analyzing customer, transaction, and campaign data to identify trends and patterns in marketing campaign performance and/or customer behavior.

Equal Opportunity Employer

Publix Super Markets is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.