Marketing Associate

Posting Details

Position Information

Posting Detail Information

Position Summary

The Marketing Associate is primarily responsible for creating marketing materials, website content and social media postings for the Buffalo Educational Opportunity Center (BEOC). Responsibilities will include, but are not limited to the following:

• Create marketing materials for programs and events.
• Maintain a monthly report of all Center marketing activities, strategies and data points.
• Maintain a flexible work schedule to include Saturdays and evenings to accommodate marketing activities outside of the typical workday.
• Collaborate with faculty and staff in developing and presenting workshops, activities and presentations to promote the BEOC and its Signature Events.
• Participate as a committee member in various events.
• Collaborate with the senior leadership team in the development of BEOC sponsored Admissions activities.
• Support the EOC mission and goals which includes marketing materials, social media and website content.
• Create marketing flyers and content for the BEOC website, commencement journal, data book, social media, print collateral, digital signage, and various digital projects (including posting class cancellations via social media).
• In addition to Signature Events, collaborate in identifying, creating, and executing engagement opportunities (i.e., activities, campaigns, events, etc.).

Outstanding Benefits Package

Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options. We also focus on creating and sustaining a healthy mix of work, personal and academic pursuit – all in an effort to support your work-life effectiveness. We support your growth and development through our career coaching and training department and we qualify as a public service loan forgiveness organization. Learn more about our benefit packages.

About the Buffalo Educational Opportunity Center

The Buffalo Educational Opportunity Center (BEOC), an adult education enterprise, of the State University of New York, University Center for Academic and Workforce Development (UCAWD), with an annual enrollment of 1,940 students, is seeking applications for a Marketing Associate. The mission of BEOC is to produce lifelong learners who are self-directed, empowered, and committed to excellence. Residents of the surrounding Buffalo community are provided a range of services designed to develop the academic and workforce development skills necessary to become self-sufficient. Programs and services are structured to adapt to the needs of our students — as well as to the demands of our community — and serve as first steps toward the attainment of long-term educational and employment skills. University at Buffalo is an affirmative action equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.

Minimum Qualifications

• Bachelor’s degree in business, Marketing, Advertising, Public Relations, or a related field.
• One (1) year of progressively responsible experience in the areas of Marketing and social media, or a related field.
• Demonstrated knowledge of relevant software applications and an understanding of print, video, web and social media processes.
• Excellent interpersonal and communication skills and the ability to interact and maintain effective working relationships with a wide range of individuals and organizations.
• Available to work occasional weekends and evenings.

Preferred Qualifications

• Master’s degree in business, Marketing, or a related field.
• Three (3) years of progressively responsible experience in the areas of Marketing, Adult Education, or a related field, ideally with executing or supporting a social, digital, or broader marketing campaign.
• Previous practical experience in developing web, social media, video, print and related forms of marketing materials.
• Ability to identify marketing opportunities and develop strategies and creative marketing solutions.
• Strong attention to detail and proven team player with demonstrated excellent communication skills.

Physical Demands

Must be able to move and carry items to set up marketing booths.

Salary Range

$49,261 - $52,000

Additional Salary Information

Type: Full-Time

Campus: Downtown Campus

Posting Alerts

Special Instructions Summary

Additional Information Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.

Is a background check required for this posting?

No

Background Check Notification

Contact Information

Contact's Name: Larry Donalson

Contact's Title: Director of Enrollment Management

Contact's Email: larrydon@buffalo.edu

Contact's Phone: 716-645-1952

Posting Dates

Posted: 12/09/2024

Deadline for Internal Applicants: 12/23/2024

Deadline for External Applicants: 01/07/2025

Date to be filled: 02/13/2025

References

Number of References Required: 3

Reference Cutoff Date

Instructions to Applicant

Supplemental Questions

Required fields are indicated with an asterisk (*).

• Please indicate your current employment affiliation with the University at Buffalo.
• Are you a SUNY employee eligible for special consideration as a result of retrenchment?
• How did you first hear about this employment opportunity?
• What will be the highest level of education attained by the time of employment?
• How many years of directly related experience do you have?

Documents Needed To Apply

• Required Documents
• Cover Letter
• Resume

• Optional Documents