Director, Product Marketing - Health & Benefits

Position Overview

WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Nowhere is that mission more essential than in Health & Benefits, where we help individuals and employers navigate healthcare costs, manage compliance, and unlock financial wellness. We’re looking for a Director of Product Marketing to lead the GTM strategy across our HSA, FSA, COBRA, lifestyle, and emerging benefits products. This strategic leadership role is for a marketer who can turn complexity into clarity, coach a high-performing team, and bring AI-powered insights into every stage of the marketing lifecycle.

Key Responsibilities

• Own positioning, messaging, and go-to-market strategy across our Health & Benefits portfolio—tailored to employers, brokers, partners, and account holders.
• Lead a team of PMMs responsible for launches, lifecycle strategy, and sales enablement across regulated and consumer-facing products.
• Translate complex product, legal, and regulatory updates into language and tools that empower sales and drive adoption.
• Use AI tools to accelerate insight generation, scale campaign development, and personalize experiences across segments.
• Partner with product, growth, and CX teams to shape roadmap strategy and ensure tight feedback loops between marketing and the market.
• Define key marketing KPIs and build systems to measure, report, and act on what’s working—and what’s not.

Required Qualifications

• 10+ years of experience in B2B or B2B2C product marketing, with a strong background in fintech, healthcare, benefits tech, or compliance-heavy products.
• Proven success leading product marketing teams and GTM strategies that drive measurable revenue impact.
• Mastery of customer segmentation, value proposition design, and field enablement—across both direct and partner channels.
• Working knowledge of AI tools (e.g., GenAI, predictive analytics, sales intelligence) and how to apply them in messaging, campaign design, and performance optimization.
• Strong operational instincts—able to build systems that scale and help the team move faster and smarter.
• Clear communicator with a bias for action and a passion for helping people better understand and use their benefits.

Compensation & Benefits

• Compensation: The base pay range is $165,000.00 - $220,000.00. Actual pay rates will vary based on qualifications, skills, competencies, and overall proficiency for the role.
• Bonus Eligibility: Non-sales roles are typically eligible for a quarterly or annual bonus based on the applicable plan.
• Benefits: Comprehensive, market competitive benefits include health, dental and vision insurances, a retirement savings plan, paid time off, a health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more.