Sr. Director, AI-First Marketing Transformation

Position Overview

At Palo Alto Networks®, we’re united by our mission—to protect our digital way of life. We thrive at the intersection of innovation and impact. As the Sr. Director of AI-First Marketing Transformation, you will be a visionary leader responsible for revolutionizing our marketing efforts through artificial intelligence. You will build a scalable 'AI Factory' that drives unprecedented efficiency, personalization, and speed in our marketing operations while collaborating with Marketing, Technology, and Data Science teams to deliver outstanding business outcomes.

Key Responsibilities

• Define the strategic 'North Star' for Marketing AI, ruthlessly prioritizing initiatives with clear ROI to solve key business problems like Lead Velocity and CAC reduction.
• Oversee the curation of high-quality training data ('Golden Examples') from historical marketing successes to ensure AI models are trained on our best work.
• Design and implement 'Invisible AI' workflows that seamlessly assist marketers, empowering them to operate with greater strategic depth and efficiency.
• Establish and enforce rigorous testing protocols and 'Report Cards' to scientifically evaluate AI model performance on brand voice, accuracy, and relevance before production deployment.
• Implement strict safety and security checks to protect the company’s brand and reputation, ensuring AI-generated content is always appropriate, correct, and on-brand.
• Drive the adoption of AI tools across the marketing organization by building trust, managing change, and ensuring the continuous value and freshness of our AI models.
• Proactively collaborate and translate business needs between Marketing (CMO), Technology (CIO), and Data Science teams to ensure alignment and deliver on business outcomes.

Required Qualifications

• Bachelor's degree with 15 years of experience, or Master's degree with 12 years of experience, or PhD with 8 years of experience.
• Extensive experience in MarTech or Digital Transformation, leading cross-functional teams at the intersection of Marketing Strategy and technical execution.
• Proven 'General Manager' mindset with a track record of owning the P&L or business outcome of a digital product.
• Technical fluency in the modern AI stack (e.g., LLMs, RAG, Agentic workflows) and data stack (e.g., Snowflake, Databricks).
• Demonstrated ability to translate complex needs and capabilities between executive business leaders (CMO), technical leaders (CIO), and data scientists.

Preferred Qualifications

• Deep understanding of probabilistic engineering and experience designing workflows that handle ambiguity and require human-in-the-loop validation.
• Mastery of change management principles with demonstrated success in driving technology adoption, upskilling teams, and managing organizational change related to automation.
• Familiarity with major Marketing Cloud platforms such as Salesforce, Adobe, or similar.

Benefits & Perks

• Compensation: $241,000.00 - $344,500.00 per year
• Access to comprehensive benefits, including restricted stock units, bonus programs, and support in a diverse, collaborative work environment.