Manager, Email Marketing - Fashion Luxury & Autos
Hearstabout 1 year ago
New York, New York, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
The Manager of Email Marketing will be responsible for developing and executing email marketing strategies that maximize audience engagement, acquisition, and retention across the Hearst Magazines Fashion & Luxury, and Automotive brand portfolios. Emphasizing a shift toward personalization, automation, and a customer-first approach, the role is a unique opportunity to implement innovative, tailored, and scalable solutions that enhance efficiency, audience segmentation, and engagement. As a key contributor, the manager will also utilize strong people management skills to oversee and mentor a direct report, ensuring team cohesion, productivity, and professional growth.
Key Responsibilities
- Develop and execute comprehensive email marketing strategies for multiple brand portfolios.
- Transition the email strategy toward personalization, automation, and a customer-first approach.
- Introduce innovative, tailored, and scalable solutions to enhance efficiency and audience segmentation.
- Oversee and mentor a direct report, ensuring team cohesion and professional growth.
- Foster connections across subscription lifecycles while supporting the unique needs of each brand.
Required Skills
Personalization
Data Analysis
Stakeholder Communication
Team Leadership
Marketing Automation
Email Marketing
Campaign Strategy
Audience Segmentation