Field Marketing Manager

Position Overview

The Field Marketing Manager (FMM) is a key role at the Nothing Bundt Cakes Marketing Team. Reporting to the Sr. Director of Field Marketing, the FMM is responsible for developing and evolving key marketing programs that drive consistent sales and traffic growth for one of the industry’s fastest growing concepts. This role requires high levels of organization, cross-functional expertise, and excellent communication skills while working closely with the Marketing Team, Operations, Bakery Owners, and external agencies.

Key Responsibilities

• Successfully execute New Bakery Openings (NBO) that meet or exceed system averages and goals.
• Lead and manage all aspects of the NBO Marketing process for all assigned Bakeries.
• Leverage FranConnect to track and ensure marketing tasks are executed in a timely manner.
• Educate and train on all aspects of the NBO marketing plan including local marketing kick-off, Local Bakery Marketing training, participation in countdown webinars, and other marketing tasks as needed.
• Build genuine connections with Bakery Owners through timely and relevant responses, authentic listening, and clear direction to help grow and protect the brand.
• Collaborate with the DFM to create and execute local marketing strategies and plans across assigned markets and Bakeries.
• Partner with Operations to identify underperforming Bakeries and develop tailored improvement plans.
• Work with the DFM to evaluate, update, and develop new Local Bakery Marketing tools and resources.
• Coordinate with the Media Team on local marketing budgets and plans to ensure paid and local media efforts are aligned.
• Manage day-to-day marketing communications with assigned Bakeries via emails, phone calls, and conference calls.
• Support additional key projects and programs as needed, including pricing, offsite events, and national accounts.
• Complete the hybrid New Bakery Owner training process.

Required Qualifications

• BA/BS, preferably in Marketing or Communications.
• Minimum 4 years of work experience.
• Hybrid work schedule with minimum Tue-Thu at the Support Center office.
• Excellent communication, business acumen, and project management skills.
• Strong command of the English language, including spelling and grammar.

Preferred Qualifications

• Experience in the franchise and foodservice industry.
• Proficiency in Photoshop, Illustrator, or InDesign.
• Willingness and ability to travel to various markets and bakeries as needed (~10%).