Associate Social Media

Job Description

Ability to travel 10-20% domestically and/or internally for internal meetings, conferences, creative shoots, and/or brand activations. Ability to be “always on” for Social during critical activations. Highly organized, detail oriented, process focused, desire for continuous improvement. Consumer-obsessed, with strong intuition for consumer engagement. Approachability and confidence to participate in brand-building conversations online. Collaborative team player with adaptability. Growth mindset with strategic thinking and project management skills. Excellent written, oral, and formal communication skills. Thought leader willing to offer ideas and solutions. Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses. Build partnerships and work collaboratively with others to meet shared objectives. Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.

Bachelor's degree required (or equivalent combination of education, training, and experience). 3-5 years of content marketing experience in CPG preferred, in house or agency side. Well-rounded understanding of social media and its role in marketing strategy. Exceptional written communication skills with attention to tone and voice. Experience working cross-functionally within an organization. Clear understanding of the social media ecosystem and expert knowledge with major social platforms. Knowledge of content production workflows. Proficiency in editing tools for basic video, photo, or design adjustments (e.g., CapCut, Canva, Adobe Express). Public relations sensibility including principles of brand voice, brand safety, and news-worthiness. Experience presenting data-supported recommendations to all levels of management. Ability to self-organize and execute deliverables independently. Familiarity with Sprinklr or comparable SMMS platforms preferred. Proficiency in Microsoft Word, Excel, PowerPoint and Copilot. Experience working with social and/or creative strategy, within an agency or brand/client team. Prior experience with social community management at enterprise level for large brand(s) preferred.

This role blends creativity and execution: developing and producing social‑first assets both internally and with agency partners, shaping real-time storytelling, fueling community conversations, supporting influencer work, and turning performance insights into smarter, sharper content. As part of the Integrated Communications & Creative Services Team within the Marketing Center of Excellence, you'll help our brands show up authentically, culturally, and consistently across an ever-evolving digital landscape.

Editorial & Content Support (Social‑First Creation + Publishing)

• Assist in developing and maintaining organic editorial calendars in partnership with brand, agency, and Engagement Studio teams.
• Guide and evaluate social creative against brief/objectives; provide clear, constructive feedback to raise the work.
• Maintain consistent brand social strategy across paid and owned assets for all brand editorial calendars where applicable.
• Support creative review prep and help ensure content aligns with brand voice, guidelines, and platform best practices.
• Publish, schedule, tag, and optimize posts across social platforms with accuracy and consistency.
• Monitor cultural trends and platform updates; surface relevant opportunities and creator formats to the Manager and/or Engagement studio team for evaluation.
• Manage content for cross‑functional review (Marketing, Customer Relations/Care, Legal, Regulatory, Corporate Communications) per governance workflows.
• Execute hands‑on editing of short‑form video, social copy/captions, and lightweight graphics to ensure platform‑native quality when applicable.
• Coordinate brand tone of voice and style guidelines across consumer engagements in collaboration with the Customer Connections Center.
• Manage daily social story resharing, including posting, tagging, and captioning.
• Support UGC rights management and maintain documentation and tracking for approvals.
• Assist in managing creator/influencer assets, trafficking, and publishing for organic and paid programs.
• Support review of influencer content for alignment with brand guidelines and FTC compliance.
• Work with internal teams and agencies on creator sourcing, briefing preparation, and content organization.
• Execute publishing and engagement workflows in Sprinklr, Meta Business Suite, and native tools.
• Support platform hygiene tasks including account updates, credential management, and onboarding new channels into Sprinklr and Proofpoint in collaboration with Manager.
• Assist PR/Comms and Legal teams with issue tracking and reporting as needed.
• Assist in quarterly IAT social listening reports per brand with Manager.
• Contribute to weekly/monthly reporting and benchmarking across brands.
• Support test‑and‑learn activities such as A/B testing of creatives, formats, and posting windows.
• Work closely with Customer Connections, PR/Comms, Legal/Regulatory, MCOE, and Brand Marketing partners as part of the Engagement Studio.
• Participate in onboarding, training, and process improvements that increase speed, quality, and risk management.
• Provide support to the Manager, Social Media on day‑to‑day coordination and documentation.