Director of Digital Marketing

Position Overview

United Landmark Associates, a full-service marketing and advertising firm, is seeking an experienced Digital Marketing Director/Manager to lead the development, implementation, and reporting of digital campaigns for the agency’s client portfolio. This role works closely with Account Management, Creative, and Website Development teams to ensure strategic integrated marketing plans are executed flawlessly.

Key Responsibilities

• Focus heavily on digital demand generation across multiple platforms and channels.
• Serve as a key digital marketing expert providing both short and long-term strategies through direct collaboration with all agency departments, delivering a fully integrated marketing and communications product for clients.
• Develop and execute marketing campaigns that generate leads for Sales Teams and nurture overall brand engagement.
• Implement, track, measure, analyze, and report using key metrics and KPIs, offering optimization recommendations to improve campaign performance.
• Manage campaign budgets, targeting, and overall campaign frameworks.
• Collaborate with internal teams—including content, design, and development—to ensure campaigns align with overall marketing objectives.
• Develop and evaluate A/B testing strategies.
• Conduct thorough keyword research and analysis to identify and prioritize target keywords for both conquesting and branded campaigns.
• Help develop and grow the Agency’s digital capability and infrastructure, including strategy, best practices, tools, processes, workflows, and strategic external or vendor partnerships.

Required Qualifications

• Bachelor’s degree from an accredited college or university in Marketing, Advertising, or a related field of study.
• 4 – 6 years of relevant experience in implementing, managing, and reporting on digital campaigns.
• Experience managing Google Ads, Google Analytics GA4, LinkedIn, Meta, and other platforms, with the ability to develop and deploy campaigns with unique targeting and varying budget levels.
• Proven expertise in crafting strategic digital marketing and media plans, including comprehensive monthly, quarterly, and annual strategies, goals, and implementation tactics.
• Knowledge of online marketing best practices and experience delivering qualified traffic, conversions, and revenue.