Performance Marketing Strategist

Position Overview

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun.
With a global footprint spanning over 80 countries and trusted by more than 75% of the Fortune 100, Perforce Software, Inc. is where you can build a rewarding career headed upward.
In this role as a Performance Marketing Strategist, you will define and execute performance marketing strategies that support Perforce's growth and financial objectives by collaborating with business unit marketing teams, sales teams, and agency partners.

Key Responsibilities

• Define strategies for paid digital campaigns – current platforms include Google Ads (Search, Display, YouTube, etc.), LinkedIn Ads, and 6Sense Ads.
• Conduct audience research, keyword planning, and competitive analysis.
• Provide feedback on ad and landing page asset design and copy strategy.
• Monitor budgets, performance, and pacing to ensure campaigns deliver on KPIs.
• Perform A/B testing on ads, targeting, and landing pages – use insights to guide broader marketing strategies.
• Understand user journeys, identify friction points, and uncover areas for improvement.
• Execute Account Based Marketing strategies using tools such as 6Sense, in collaboration with outbound sales teams.
• Generate and analyze detailed reports and dashboards with actionable insights.
• Collaborate closely with business unit marketing leadership to ensure campaigns support go-to-market initiatives and achieve predetermined KPIs.
• Provide recommendations on emerging channels and industry best practices.

Required Qualifications

• 6-8 years of hands-on experience managing paid media campaigns in an agency or similarly fast-paced environment.
• Extensive experience analyzing data, thinking creatively, and designing innovative digital marketing strategies.
• Working knowledge of Google Ads, LinkedIn Ads, 6Sense Ads, and Google Analytics 4.
• Understanding of SEO/organic search strategies and execution.
• Experience with AI search tools and strategies is a plus.
• Deep understanding of advertising, landing pages, and conversion rate optimization.
• Ability to quickly learn new and emerging ad platforms and marketing tools.
• Experience in technical industries is preferred.
• Data-driven and results-oriented with the willingness to pivot based on new insights.
• Proven experience in reporting on and optimizing lead lifecycle metrics, pipeline, and conversion rates.

Benefits & Perks

• Compensation: $68,200 - $96,325 a year
• Benefits: Medical, dental, vision, retirement plans, life insurance, wellness programs, total time off, and additional employee perks as offered by Perforce.