Digital Marketing Coordinator

Job Description

About Us

Hey Honey Skincare is hiring. We are seeking a creative and detail-oriented Digital Marketing person to join our dynamic Digital team.

Job Overview

The Digital Marketing Specialist will be a part of a team that is managing websites, working on visuals and technical functionality, and driving our digital marketing efforts through SEO, SEM, and email marketing campaigns. This role requires a blend of technical skills, creative vision, and strategic thinking to boost our online presence and engagement.

Our Digital team is in charge of the below:

• Website Management:
• Maintain and update website content to ensure it is current and engaging.
• Collaborate with web developers and designers to improve site usability, design, and performance.
• Troubleshoot technical issues and ensure the website is optimized for performance and security.
• Visual Design:
• Create and design visually appealing web pages, graphics, and marketing materials.
• Ensure all visual content aligns with the company’s brand guidelines and aesthetic.
• SEO & SEM:
• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Conduct keyword research, analyze website analytics, and optimize content for search engines.
• Manage and optimize SEM campaigns (e.g., Google Ads) to maximize ROI.
• Email Marketing:
• Design and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Segment email lists, track campaign performance, and optimize for higher open and click-through rates.
• Analytics & Reporting:
• Monitor and analyze website performance using tools such as Google Analytics.
• Provide regular reports on digital marketing metrics, insights, and recommendations for improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing, web management, or a similar role.
• Proficiency in web content management systems, HTML/CSS, and design software (e.g., Adobe Creative Suite).
• Strong understanding of SEO, SEM, and email marketing best practices.
• Experience with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent communication, organizational, and project management skills.
• Creative thinker with a keen eye for design and detail-oriented approach.

Why Join Us?

• Opportunity to work with a talented and passionate team.
• Professional development and growth opportunities.
• Collaborative and innovative work environment.

Company Description

Hey Honey is a beauty company located in Sarasota Fl.

Company Description

Hey Honey is a beauty company located in Sarasota Fl.