Director, Partnerships Marketing

Position Overview

The New York Times is seeking a visionary, results‐oriented leader to serve as the Director of Partnerships Marketing. In this newly created role, you will drive the company’s growth strategy through high‐value enterprise partnerships by shaping a pipeline of commercial ventures that boost customer acquisition, audience expansion, brand, and revenue objectives. You will report to the Vice President of Growth Marketing (with a dotted line to the Vice President of Brand Marketing) and be based in the New York City office. Operating as a strategic business partner to senior leadership across the organization, you will lead marketing execution, influence business development strategy, and help negotiate deal terms.

With a wide portfolio of products—from world‐class journalism to iconic lifestyle offerings like Games, Cooking, Wirecutter, and The Athletic—The Times is a highly sought‐after partner. This role is pivotal in transitioning Marketing from handling ad‐hoc inbound requests to proactively building a partnership pipeline, setting mutually beneficial terms, and leading high‐value co‐branded marketing campaigns and experiences.

Key Responsibilities

• Partnership Strategy & Leadership: Join the cross‐functional Partnerships Governance council to vet partner brand fit, integrate marketing objectives and resource needs into deal terms, and develop an end‐to‐end partnership pipeline from approval through execution and measurement.
• Enterprise Goal Alignment & Performance: Identify opportunities to support enterprise goals—reaching new audiences, driving subscription growth, and increasing advertising revenue—while analyzing partnership performance and providing data‐driven recommendations to senior leadership.
• Go-to-Market & Execution: Oversee the development and execution of co‐branded marketing campaigns, manage the marketing budget for partnerships (including forecasting, allocation, and tracking), and ensure compliance with legal and brand standards.
• Cross-Functional Collaboration: Build robust relationships with internal teams, external agencies, and third-party production partners to ensure well‐resourced, strategically planned, and flawlessly executed projects.

Required Qualifications

• 8+ years of relevant experience orchestrating consumer marketing campaigns with a strong track record of defining and assessing success metrics.
• 4+ years of experience as the primary marketing lead, accountable for both marketing craft quality and performance results.
• Proven experience in leading and guiding brand partnerships from ideation through execution.
• Advanced communication, organization, and project management skills.
• Deep expertise in data‐driven decision-making and analysis.
• Exceptional ability to work cross‐functionally and establish shared objectives.
• Direct experience managing external agencies or partners.
• Strong brand strategy skills including positioning, value propositions, and adherence to brand and identity guidelines.

Preferred Qualifications

• Experience in a digital subscription model.
• Experience in shaping deals with a paid customer growth objective.

Job Reference: REQ-019015