Digital Marketing Manager

About Prestige Health & Beauty Sciences Academy

Prestige Health & Beauty Sciences Academy is a growing beauty and healthcare education institution committed to providing high-quality career training. This is a full-time, on-site position based in South Florida. We are looking for a talented and results-oriented Marketing & Advertising Manager to lead our digital marketing efforts, increase student enrollment, and strengthen our brand presence.

This is not a sales position. Your primary responsibility is to generate qualified leads, optimize marketing campaigns, and ensure an efficient lead management process while our Admissions team converts prospective students into enrollments.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase student enrollment.
• Plan, launch, monitor, and optimize advertising campaigns on Google Ads, Facebook, Instagram, and other digital platforms.
• Manage and improve the school's website, including SEO, landing pages, and conversion optimization.
• Analyze campaign performance using Google Analytics (GA4) and other reporting tools.
• Monitor key marketing metrics, including:
• Cost per Lead (CPL)
• Lead Quality
• Conversion Rates
• Return on Advertising Spend (ROAS)
• Identify new lead generation opportunities and marketing channels.
• Oversee a two-person call center team responsible for responding to inquiries and scheduling appointments with Admissions Representatives.
• Ensure leads receive timely follow-up and that established response-time standards are met.
• Work closely with Admissions, Financial Aid, and Academic departments to support new program launches and enrollment campaigns.
• Prepare weekly and monthly performance reports for leadership with recommendations for continuous improvement.

Qualifications

Required

• Minimum 2 years of experience in Digital Marketing or Performance Marketing.
• Hands-on experience managing Google Ads and Meta (Facebook & Instagram) Ads campaigns.
• Experience with Google Analytics (GA4) or similar reporting tools.
• Experience generating and managing qualified leads.
• Excellent organizational and analytical skills.
• Strong written and verbal communication skills in English.
• Ability to manage multiple projects simultaneously.

Preferred

• Experience in higher education, vocational schools, beauty schools, or healthcare education.
• Experience with CRM systems.
• Leadership or team management experience.
• Spanish and/or Russian language skills are a plus.

Why Join Prestige?

• Opportunity to make a meaningful impact on student enrollment and business growth.
• Work with a collaborative leadership team.
• Performance-based bonus structure with significant earning potential.
• Opportunity to build and lead the school's marketing initiatives.

If you're passionate about digital marketing, data-driven decision-making, and helping students achieve their career goals, we'd love to hear from you.

Apply today and become part of the Prestige team!

Pay: From $60,000.00 per year

Work Location: In person