Senior Manager, Field Marketing

Position Overview

A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is committed to Building Trust on Every Job by being deeply knowledgeable, fully capable, and always dependable. In this role, you will be responsible for shaping and driving field marketing excellence across White Cap’s North American footprint by overseeing a team of Field Marketing Managers and Senior Specialists, fostering a culture of ownership, innovation, and collaboration.

You will guide high-performing teams to create and implement localized marketing initiatives that enhance brand visibility, deepen customer engagement, and drive profitable growth.

Key Responsibilities

• Align regional marketing initiatives with national priorities and broader company objectives.
• Lead efforts to optimize operational processes, uncover new growth opportunities, and drive efficiencies across channels.
• Partner with senior leadership to design and execute pilot programs that deliver a consistent omni-channel customer experience.
• Manage and develop a high-performance team by fostering ownership, accountability, and innovation while supporting regional sales growth, market expansion, and customer retention.
• Translate national marketing priorities into regionally tailored strategies through collaboration with sales leadership, supplier partners, and cross-functional stakeholders.
• Champion the integration of field marketing and field initiatives with White Cap’s omni-channel strategy by collaborating with Digital, Content, and eCommerce teams.
• Oversee team participation in local trade shows, industry events, association meetings, and other opportunities to optimize brand impact and ROI.
• Establish KPIs, OKRs, and other success metrics to evaluate marketing effectiveness and guide strategic decisions.
• Implement process improvements to enhance team performance, streamline execution, and support scalable growth.

Required Qualifications

• Bachelor’s degree (BS/BA) in a related discipline; advanced degree considered an asset.
• Generally 7+ years of experience in a related field; certifications may be required.
• Proven ability to analyze complex business challenges and implement effective solutions.
• Experience managing teams and making decisions that can have significant business impact.

Preferred Qualifications

• 7+ years of marketing experience, with at least 5 years in a leadership role.
• Experience managing regional teams in a B2B environment, preferably within distribution, construction, or industrial sectors.
• Demonstrated success in developing and executing marketing strategies that drive business growth.
• Strong financial acumen with experience managing budgets, forecasting ROI, and optimizing resource allocation.
• Deep understanding of omni-channel principles, including digital, field, and customer engagement strategies.
• Proven leadership capabilities with excellent communication and collaboration skills.
• Strong analytical skills and experience using data to inform strategic decisions in a matrixed organization.
• Proficiency in Microsoft Office and marketing analytics platforms.

Benefits & Perks

• Remote/Hybrid: This position may be remote or hybrid based on location. Candidates in the greater Atlanta area may be required to work two days a week at the Doraville, GA Field Support Center.
• Work in a comfortable indoor environment with opportunities for movement and light travel.
• Be part of a company that values diversity, innovation, and career development.
• Equal Opportunity Employer: White Cap hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender identity, national origin, or any other factor prohibited by law.
• Additional details: Functional Area – Marketing and Communications | Work Type – Remote | Recruiter – Haynes, Steven | Req ID – WCJR-029350