Sales and Marketing Assistant

Position Overview

The Sales and Marketing Assistant at Ripley’s Attractions Tennessee plays a key role in driving guest engagement and brand awareness. Reporting to the Sales & Marketing Manager, this position collaborates with sales, marketing, and events teams to execute campaigns, coordinate events, and manage social media content. We seek a proactive, energetic, creative, and detail-oriented individual passionate about delivering memorable experiences at a leader in family entertainment in the Smoky Mountains.

Key Responsibilities

Sales & Customer Service

• Assist with trade shows, media events, and VIP tours, including occasional travel within Tennessee and surrounding states.
• Support the sales team with special events and new relationship development.
• Provide outstanding customer service and represent Ripley’s Attractions Tennessee at events and festivals.

Marketing & Event

• Assist with the planning, execution, and tracking of marketing programs, including email, social media, and content marketing.
• Collect and post on social media as Ripley’s Attractions Tennessee, keeping all upcoming events and promotions up to date.
• Organize and plan promotional presentations and community events, including logistics and vendor coordination.
• Assist with developing and managing content and social media marketing programs.
• Provide support to media representatives during onsite filming or events.
• Work with the Marketing Coordinator and Special Events Coordinator to plan, organize, and execute events, including corporate meetings, community gatherings, and special occasions.
• Troubleshoot and resolve any issues that arise during events to ensure client satisfaction.
• Maintain accurate records of event activities and prepare post-event evaluations for continuous improvement.

Administrative & General

• Direct calls, emails, and inquiries to the appropriate department.
• Other duties as assigned by leadership.

Required Qualifications

• 1–3 years of experience in sales, marketing, or event coordination, preferably in the hospitality or attractions industry.
• Strong organizational and multitasking abilities with effective time management and task prioritization skills.
• Excellent written and verbal communication skills, including outstanding copywriting and proofreading abilities.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook) and familiarity with social, digital, and email marketing platforms.
• A self-starter who can independently manage projects and meet deadlines.
• Outgoing personality with the ability to engage with people of all ages about Ripley’s Attractions Tennessee.
• Must possess a valid driver’s license and be able to use a personal vehicle for work-related travel.
• Willingness to work flexible hours, including weekends, holidays, and evenings as needed for events.
• Ability to lift up to 50 pounds and work in various weather conditions as required by the business.
• Dependable, punctual, and receptive to feedback for continuous improvement.