Search Engine Marketing (SEM/SEO) Specialists

Job Information

Industry: Communications

Work Experience: 3-4 years

Salary: $4-7 per hour

City: San Francisco

State/Province: California

Zip/Postal Code: 94142

Job Description

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as the other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing Team in order to maximize ROI, drive traffic, and customers.

Responsibilities

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links

Requirements

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Required Software Used: Google Ads, Wordstream, Google Analytics, Bing Ads