Regional Director of Marketing

Regional Director of Marketing

The Regional Director of Marketing will oversee marketing and admissions operations, support the recruitment and management of Admissions/Marketing Representatives at each facility, and ensure the development of strong referral partnerships with hospitals, physicians, and community providers. This role is responsible for maintaining and growing census through strategic outreach, relationship development, and coordination with interdisciplinary teams.

Regional Marketing & Census Development

• Develop and implement strategic marketing initiatives to maintain and grow census across Calvado Care facilities in Gasport, Three Rivers, Aurora Park, and Allegany.
• Recruit, train, and oversee Admissions/Marketing Representatives at each facility responsible for hospital outreach and referral development.
• Establish and maintain relationships with referral sources for sub-acute and long-term care referrals, including physicians, hospital case managers, discharge planners, and community agencies.
• Represent Calvado Care facilities in the community through professional networking, hospital visits, and participation in healthcare-related events.

Admissions Oversight

• Oversee and support the admissions process to ensure timely and compliant resident admissions.
• Ensure collection of all required documentation for admissions including:
• Pre-admission screening
• Financial documentation
• Additional required admission documentation
• Monitor inquiry pipelines and ensure timely follow-up with hospitals, families, and referral partners.

Qualifications

• Master's degree in Healthcare Administration, Marketing, Business, or related field preferred.
• Minimum 3–5 years of experience in healthcare marketing, admissions, or census development, preferably within skilled nursing or post-acute care.
• Demonstrated experience managing multiple sites and supervising personnel, with the ability to effectively coordinate operations, support staff across multiple locations.
• Strong knowledge of Medicare, Medicaid, and post-acute care admissions processes.
• Excellent communication, relationship-building, and organizational skills.
• Ability to travel regularly between regional facilities and referral sources.

Benefits:

• Excellent PTO Package
• Excellent Health benefits
• 401K

Pay:

Pay: $125,000.00 - $150,000.00 per year

Work Location:

Work Location: In person