Marketing Lead Job at Pakka in Portland

Position Overview

Pakka is seeking a Marketing Lead in Portland, OR, to develop and execute branding and marketing strategies for sustainable packaging. You will be responsible for brand development, content creation, go-to-market support, lead generation, and market intelligence while building a recognizable brand and supporting sales growth in the U.S. market. Pakka Inc is the U.S. arm of Pakka Ltd, a global leader in sustainable packaging solutions with over four decades of innovation in India and a rapidly growing presence in North America. As we expand our U.S. footprint through outsourced production and prepare for domestic manufacturing, we’re looking for a creative, high-energy leader to help position the most exciting sustainability brand in packaging.

Key Responsibilities

• Lead the evolution of Pakka's brand identity in the U.S. market by building a narrative that connects sustainability, innovation, and performance.
• Develop engaging content—including web copy, blogs, case studies, social posts, videos, and campaign assets—and translate technical information into customer-friendly messaging.
• Collaborate with sales teams for product launches, designing marketing collateral, sales enablement tools, and training material.
• Organize and support participation in trade shows, industry events, and sustainability summits while tracking campaign performance.
• Stay informed on market trends and competitor activities, and champion Pakka’s sustainability mission through compelling storytelling.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Design, or a related field.
• 4–7 years of B2B marketing experience, preferably in packaging, sustainability, or related industries.
• Demonstrated ability to craft campaigns from scratch and build brands.
• Experience working with technical or industrial products.

Preferred Qualifications

• MBA or master’s degree is a plus.
• High energy, creative, and entrepreneurial mindset with strong storytelling, copywriting, and visual communication skills.
• Ability to thrive in a fast-paced, build-as-you-go environment with a passion for sustainability.

Benefits & Perks

• A chance to build a movement, not just a brand.
• Work directly with senior leadership in a startup-style U.S. team backed by a 40-year legacy.
• Competitive Compensation and performance bonuses.
• Opportunity for growth.