Marketing Analytics Lead

Position Overview

At Optimizely, we are on a mission to help people unlock their digital potential. We are proud to support over 10,000 businesses worldwide and foster a dynamic, inclusive culture across 12 global locations. Join us as ourMarketing Analytics Leadin the Data Services function, where you will drive data-driven insights that optimize marketing performance and guide strategic decision-making.

Key Responsibilities

• Leverage large-scale marketing performance data using advanced analytics and data science techniques (e.g., predictive modeling, segmentation, regression analysis) to identify actionable insights.
• Drive digital, web, demand, and pipeline analytics.
• Build and refine predictive and diagnostic models to support forecasting, targeting, and optimization strategies.
• Partner with Sales, Customer Success, and Product teams to implement data-informed actions and measure impact.
• Collaborate with data engineering and analytics teams to ensure data integrity and evolve measurement frameworks and KPIs.
• Develop clear, compelling narratives that translate technical data findings into business-relevant insights.
• Utilize visual storytelling techniques—including dashboards and data visualizations—to enhance understanding and engagement.
• Collaborate with the SVP of Demand Generation and global Marketing/SDR leaders to focus on key metrics and drive KPI improvements.
• Spearhead initiatives to optimize processes, scalability, and performance within the Marketing team, including pipeline and channel analysis.
• Act as a strategic partner across Marketing, Sales, Product, Finance, and IT to align and streamline customer experiences.

Required Qualifications

• 5+ years of professional experience, including 3+ years in Marketing Operations/Revenue Operations at a SaaS company.
• Proficiency in SQL and at least one statistical programming language (Python, R, etc.), along with experience in marketing platforms (Google Analytics, Salesforce, Marketo).
• Demonstrated familiarity with intent data (6sense), sales engagement platforms (Outreach, Salesloft, Gong), and conversational analytics.
• Bachelor’s degree in Mathematics, Statistics, Computer Science, Economics, or a related quantitative field, or equivalent experience.

Optimizely is committed to building a diverse and inclusive workplace as anequal opportunity employer. We value transparency, continuous improvement, and the growth of every individual.