Director, Marketing
KC Current8 months ago
Riverside, MO, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Responsibilities
- Craft & Execute Growth-Driven Brand Strategies: Collaborate with leadership to define and amplify the KC Current and CPKC Stadium brands, developing innovative marketing campaigns and delivering measurable fan growth
- Uncover Fan DNA: Partner with Data & Analytics to design and implement research initiatives that reveal deeper fan behavior, motivations, and media consumption. Translate these findings into hyper-targeted strategies to drive attendance, engagement, and loyalty
- Lead & Inspire: Oversee a high-performing team of marketing professionals, providing mentorship, coaching, and development opportunities. Foster a culture of innovation and impactful results
- Command Paid Media for Maximum Impact: Serve as the strategic lead for our media buying agency, defining overarching media strategies and ensuring execution across all channels (TV, radio, OOH, social, digital, print, etc.) to drive brand awareness and business objectives
- Amplify Engagement with Social & Digital Media: Strategically plan and execute social media boosting initiatives to skyrocket follower growth, boost retail sales, and penetrate new, incremental markets and audiences
- Develop Engaging Messaging & Creative: Collaborate with Content & Creative teams to build compelling brand narratives and creative briefs that inspire breakthrough campaigns, activations, and advertising designed to resonate deeply with our target audiences and drive key business outcomes (revenue, CRM growth)
- Drive Promotional Excellence: Oversee the development and execution of dynamic promotional and advertising plans that directly fuel ticketing, retail, and event sales for the KC Current and CPKC Stadium
- Innovate with Corporate Partners: Collaborate with Corporate Partnerships to co-create and deliver impactful, value-driven partner activations that enhance the fan experience and deliver measurable ROI
Requirements
- 8+ years of proven marketing expertise, with a strong track record in developing and executing brand strategies that drive growth, ideally within the sports or entertainment sector
- 5+ years of demonstrated leadership experience, effectively managing and developing early-career marketing talent
- 3+ years of hands-on experience in media purchasing or directing a media buying agency
- An architect of creative briefs and positioning statements that inspire action
- Tangible success in managing and driving exponential growth in CRM/consumer databases
- A relentless curiosity for uncovering and applying insights from qualitative and quantitative research
- Strategic and analytical powerhouse: Ability to connect dots, anticipate dependencies, and map out resource needs to achieve ambitious objectives
- Resilient and composed: Thrives under pressure and navigates complex challenges with grace
Preferred
- Membership or loyalty program experience is a plus
Benefits
- competitive pay; robust health care and wellness benefits; employee resources and networking
Required Skills
Data Analysis and Insights
Team Leadership and Mentoring
CRM Growth Management
Collaboration with Corporate Partners
Creative Brief Development
Brand Strategy Development
Innovative Marketing Campaign Execution
Media Buying and Strategy
Promotional Planning
Social Media Engagement