Digital Marketing Manager - Performance Campaigns

Job Description

Our client is seeking an accomplished and data-driven Digital Marketing Manager to lead performance marketing initiatives at their Sacramento, California office. This role requires a strategic thinker with a proven track record of developing and executing successful online advertising campaigns that drive measurable results. The ideal candidate will be an expert in paid search (SEM), paid social, programmatic advertising, and conversion rate optimization (CRO). You will be responsible for managing budgets, optimizing campaign performance, and delivering a strong return on investment (ROI) for our client's marketing efforts.

Your Responsibilities

• Develop and implement comprehensive digital marketing strategies focused on performance metrics such as lead generation, customer acquisition, and sales growth.
• Manage and optimize paid advertising campaigns across multiple platforms, including Google Ads, Bing Ads, Facebook Ads, Instagram, LinkedIn, and programmatic DSPs.
• Conduct in-depth keyword research and audience segmentation to maximize campaign effectiveness.
• Monitor campaign performance, analyze data using tools like Google Analytics, and generate regular reports with actionable insights.
• A/B test ad copy, landing pages, and targeting parameters to continuously improve conversion rates.
• Manage digital advertising budgets, ensuring optimal allocation of resources to achieve ROI targets.
• Collaborate with content creators, web developers, and graphic designers to ensure cohesive campaign execution.
• Stay current with the latest trends, technologies, and best practices in digital marketing and performance advertising.
• Identify new opportunities for growth and innovation within the digital marketing landscape.
• Oversee email marketing campaigns and nurture lead engagement strategies.
• Manage relationships with third-party advertising vendors and agencies as needed.
• Ensure all digital marketing activities align with the client's brand guidelines and overall marketing objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
• Proven experience managing significant advertising budgets and delivering measurable ROI.
• Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant advertising platforms.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent understanding of SEO principles and how they integrate with paid strategies.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work effectively in a team environment and manage multiple projects simultaneously.
• Experience with marketing automation platforms is a plus.

Additional Information

This is an on-site position in Sacramento, California, requiring regular interaction with internal teams and stakeholders.