Senior AM, Demand Generation (B2B Digital Marketing)

Senior Account Manager, Demand Generation (B2B Digital Marketing)

Atlanta, GA (Hybrid) | Or Other Location, Fully Remote

Full-Time | Reports to Director of Demand Generation

LeadCoverage

Is a high-growth B2B marketing and PR agency driving measurable revenue for our clients in the logistics industry. We deliver full-funnel demand generation, powered by inbound, ABM, paid media, content, and sales enablement. Our team combines strategy, data, and AI-driven insights to turn pipeline into predictable growth.

AI-Forward Approach

We are actively integrating AI into our workflows, campaign strategy, and execution, leveraging it to drive smarter targeting, faster insights, and more scalable demand generation for our clients. This is a core part of how we innovate and stay ahead.

The Role

We’re hiring a Senior Account Manager, Demand Generation to lead strategy and execution across a portfolio of B2B clients. This is a hybrid strategist + operator role, ideal for someone who can own client relationships, build smart demand gen strategies, and collaborate cross-functionally to execute high-performing campaigns. You’ll work closely with specialists across paid media, content, PR, and marketing automation (HubSpot) to deliver integrated programs that drive qualified pipeline and ROI.

What You’ll Do

• Serve as the primary client lead and strategic advisor
• Translate business goals into data-driven demand generation strategies
• Build and own quarterly and annual marketing plans
• Lead client communication, reporting, and performance reviews
• Plan and optimize multi-channel campaigns (Demand Gen, PR, paid search, email, content, ABM, and CRM data tracking)
• Partner with internal teams to execute full-funnel programs
• Leverage HubSpot and analytics tools to track performance and optimize campaigns
• Ensure consistent, high-quality execution across all channels

Performance & Growth Optimization

• Analyze KPIs including lead quality, conversion rates, and ROI
• Identify opportunities to improve efficiency and scale performance
• Test and implement new channels, tools, and AI-driven approaches to demand generation

What We’re Looking For

• 4–7 years of experience in B2B digital marketing or demand generation (agency experience strongly preferred)
• Proven track record of managing client relationships and driving measurable results
• Hands‑on experience with HubSpot (prefered) or similar marketing automation platforms
• Data‑driven mindset with strong analytical skills
• Excellent communication, presentation, and project management abilities
• Bonus: Experience in logistics B2B marketing

Why Join LeadCoverage

• Work with a high‑performing, growth‑focused team
• Be part of an AI‑forward marketing organization shaping the future of demand generation
• Competitive compensation + performance bonuses
• Health, dental, and vision insurance
• 401(k) with 3% company contribution
• Hybrid work model (Atlanta‑based preferred)
• Fast‑paced, entrepreneurial environment where your ideas matter
• Work for the marketing leader in the logistics industry

Ideal Candidate Profile

• Titles: Senior Account Manager, Demand Generation Manager, Digital Marketing Manager, Growth Marketing Manager
• Tools: HubSpot, Google Ads, LinkedIn Ads, CRM/Marketing Automation
• Skills: Demand Gen Strategy, ABM, Paid Media, Analytics, Client Management