Marketing Technology Specialist

Position Overview

At Alonso & Alonso, we provide personalized legal services and a commitment to excellence. Our marketing team is expanding with the addition of a Marketing Technology Specialist who will bridge marketing, technology, and data to modernize our digital ecosystem. This role is responsible for managing key marketing platforms – including Meta Ads Manager, Hootsuite, HubSpot, Google Analytics 4, and the firm’s website – to ensure seamless integration, improved performance, and data-driven campaign insights.

Key Responsibilities

• Oversee daily technical operations of marketing platforms (Meta Ads, Google Ads, HubSpot, Hootsuite, Manychat, and analytics systems) and integrate data across CRM, automation, advertising, and analytics.
• Manage and optimize the firm’s website and landing pages – including CMS functionality, SEO enhancements, tracking code implementations, and troubleshooting performance issues.
• Plan, execute, and optimize paid and organic digital campaigns across platforms such as Meta, LinkedIn, and Google, ensuring alignment between creative assets and tracking metrics.
• Develop marketing automation workflows and build custom dashboards (using GA4, Data Studio, or Power BI) to drive data-informed decisions and continuous campaign improvement.
• Create internal documentation, train team members on marketing technologies, and collaborate with IT, operations, and external vendors to uphold system security and efficiency.

Required Qualifications

• Bachelor’s degree in Marketing, Computer Science, or a related field.
• 5+ years of hands-on experience managing marketing platforms and digital systems in a technology-driven marketing environment.
• Proficiency in Meta Business Manager & Ads Manager, Google Ads, Hootsuite, Google Tag Manager, Google Analytics 4, and ManyChat.
• Proven experience in maintaining and updating websites (both front-end and back-end), with working knowledge of HTML, CSS, and JavaScript (PHP or Python a plus).
• Familiarity with CMS platforms (WordPress, Webflow, or Squarespace) and SEO best practices.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce Marketing Cloud, or Marketo) and a data-driven mindset.
• Bilingual proficiency in Spanish and English.

Preferred Qualifications

• Certifications in Meta Ads, Google Ads, or HubSpot.
• Experience with API integrations, data pipelines, or ETL workflows.
• Exposure to UX/UI optimization practices and accessibility standards.
• Project experience implementing website redesigns or digital transformation initiatives.
• Familiarity with SQL or Python for data automation.

Benefits & Perks

• Compensation: $70,000.00 - $110,000.00 per year
• 401(k)
• Dental insurance
• Health insurance
• Vision insurance
• Paid time off
• Mental health support
• Continuing education allowance
• Home office allowance