SEO Specialist - Brand

Job Description

SEO Specialist

About The Role

We’re looking for a hands-on Local SEO Specialist to own and grow search visibility across all of our locations. You’ll manage the full local search ecosystem — Google Business Profiles, location pages, citations, review strategy, and on-page optimization — with a growing focus on AI and answer-engine visibility. This role requires equal parts technical proficiency and strategic thinking, with a direct impact on local leads, calls, and foot traffic.

Responsibilities

Google Business Profile & Local Listings

• Own and optimize GBPs across all locations: categories, attributes, photos, hours, posts, and Q&A
• Monitor and respond to reviews; audit and resolve duplicate listings, suspensions, and edits
• Manage listings across Bing Places, Apple Maps, and key directories; maintain NAP consistency via citation tools (Yext, BrightLocal, or similar)

Rankings & On-Page SEO

• Develop and execute Map Pack ranking strategies across all markets; track rankings by location and keyword cluster
• Audit and optimize location landing pages: local keyword targeting, LocalBusiness schema, page speed, and mobile UX
• Conduct keyword research to capture high-intent local queries; build scalable location page templates
• Collaborate with web/dev teams to implement technical SEO fixes and structured data

Review Strategy & Reputation

• Build proactive review generation workflows in partnership with operations and customer success teams
• Monitor sentiment trends across locations and surface insights to leadership

AI Search & AEO/GEO

• Optimize content and structured data for visibility in AI-generated results: Google AI Overviews, ChatGPT Search, Perplexity, and Bing Copilot
• Monitor brand citation accuracy across AI search surfaces; adapt content strategy as local intent queries evolve

Reporting & Collaboration

• Track and report on local SEO KPIs: Map Pack positions, GBP engagement, location page traffic, review growth, and lead attribution
• Partner with marketing, content, and operations teams; lead SEO onboarding for new location launches

Qualifications

Required

• 2+ years of hands-on organic and local SEO experience with a track record of improving Map Pack rankings and driving local lead growth
• Direct experience managing 10+ Google Business Profiles simultaneously
• Deep understanding of local ranking factors: proximity, prominence, relevance, and review signals
• Proficiency with local SEO and rank tracking tools (BrightLocal, Local Falcon, Whitespark, Semrush Local, or equivalent)
• Experience with citation management platforms and on-page/technical SEO fundamentals including LocalBusiness schema
• Comfortable in Google Search Console and GA4; able to build and communicate performance reports
• Home services or similar vertical experience

Nice to Have

• Familiarity with AI search (Google AI Overviews, ChatGPT Search, Perplexity) and AEO/GEO optimization
• Experience launching SEO programs for new locations from scratch
• Background in industries with strong local intent: home services, healthcare, legal, retail, or franchises
• Basic HTML and comfort communicating technical requirements to developers