Digital & Social Media Manager

Position Overview

SFCC provides a high-quality, geographically, financially and emotionally accessible education to more than 5,000 students—from traditional college-age individuals to adult learners—through associate degree programs, professional certificates, noncredit courses, and workforce development training across a 14-county area in central Missouri.

Position Purpose: As a member of the Marketing and Communications team, the Digital and Social Media Manager will deliver creative and innovative communication strategies utilizing web, social media, and multimedia platforms that promote the college’s programs, services, and people; maintain a coordinated and dynamic online presence; and ensure a consistent image that supports the college’s mission while adding value to teaching, learning, and social engagement.

Key Responsibilities

• Manage and maintain the college’s social media presence by creating, monitoring, and regulating multiple accounts (including 10 Facebook, 5 Instagram, and 10 Twitter accounts), setting up filters/frames, and creating tracking links.
• Create and repurpose original digital content (video, photos, and graphics) in line with SFCC branding; produce, record, and edit videos for social media.
• Monitor all SFCC social media accounts, review special social requests, and analyze insights to recommend emerging technologies and strategies.
• Produce videos, graphics, and publications for marketing purposes, including flyers, posters, and programs.
• Develop and maintain content for the college websites by posting updates, managing event calendars, and ensuring website accuracy.
• Provide secondary support tasks such as troubleshooting digital signage, event photography for social media, and maintaining documentation for various processes.
• Attend events during weekends and evenings, respond to social media inquiries in a timely manner, and support the overall mission of the college.

Required Qualifications

• Associate degree
• 1-3 years of experience in social media management
• Note: Employment requires a criminal background check (conducted at College Expense)

Preferred Qualifications

• Bachelor’s degree in marketing, advertising, communication, or a closely related field
• 3-5 years of experience in social media management
• Proficient photography and videography skills