Trade Marketing Manager, Texas

Position Overview

Own the go-to-market programs that connect JuneShine Brands, Sales, and our consumers—bringing our portfolio to life and driving meaningful growth. Reporting to the VP of Marketing, you’ll lead the strategy and execution of trade and field marketing across the JuneShine Brands portfolio (including JuneShine, Flying Embers, Willie’s Remedy+ and more), building programs that drive product movement, build loyalty, and elevate brand visibility. If you’re a builder at heart who turns big brand ideas into real-world, impactful moments, this role is for you.

Key Responsibilities

• Lead trade and field marketing strategy across the JuneShine Brands portfolio—including retail, events, festivals, partnerships, samplings, and promotions.
• Develop and execute go-to-market plans by brand, channel, and region, ensuring alignment with sales goals and distributor networks.
• Manage annual marketing calendars and campaigns, including creative assets, selling materials, and promotional programs.
• Build and activate partnerships with key retail and distributor partners to maximize ROI and brand impact.
• Collaborate cross-functionally with Sales, Brand, Creative, Media, PR, and Operations to ensure seamless execution of programs.
• Own divisional A&P budgets and marketing metrics, leveraging data and insights to optimize spend and measure success.

Required Qualifications

• Experienced trade marketer within the beverage industry.
• Proven ability to partner with sales, brand, and distributor teams.
• Minimum of 5 years of trade marketing experience in the beverage industry (wine, spirits, beer, or THC).
• Must be 21 years of age or older and based in Austin, Dallas, or Houston, TX with reliable transportation.
• Demonstrated experience in developing and executing trade marketing strategies across retail, on-premise, and off-premise channels.
• Strong presentation, communication, project management, and negotiation skills.
• Experience managing marketing budgets and driving measurable ROI.
• Proficiency with marketing analytics platforms/tools (IRI, Nielsen, VIP).
• Willing and able to travel 8-12 days per month (including overnights as needed).

Preferred Qualifications

• Experience with multi-brand portfolios or national-level trade programs.
• Experience managing or building teams.
• Comfortable working in fast-paced, high-growth, entrepreneurial environments.
• Passion for building standout brands.

Benefits & Perks

• Compensation: $110,000 - $120,000 per year, plus eligibility for an annual discretionary performance bonus. The final offer will be based on several factors including experience, skills, and overall expertise. For field-based sales roles, gas expenses are fully covered.
• Perks + Benefits: Unlimited Paid Time Off; Healthcare coverage with up to 90% company contribution for employees and 25% for dependents; Voluntary vision, dental, and accidental plans; 401(k) with up to 4% company match; 12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift; plus additional perks including Booch, spirit, beer, and soft good perks.