Content Strategist, AI-Powered Digital Marketing Expert

Content Strategist - AI-Powered Digital Marketing Expert

100% USA Remote

Employment Type: Full-time (US EST Timezone 8:30 AM to 5:00 PM)

Transform Home Service Businesses with Cutting-Edge Content Strategy

Foxxr Digital Marketing is seeking an innovative Content Strategist who combines strategic thinking with advanced SEO and GEO expertise to revolutionize how home service contractors connect with their local markets. Join our dynamic team and help small businesses establish a strong local search presence while building meaningful connections with their communities.

What Makes This Role Exciting:

As our Content Strategist, you'll be at the forefront of AI-driven content marketing, using the latest tools and technologies to create content that not only ranks but converts. You'll work with diverse home service clients—from plumbers and electricians to HVAC specialists and landscapers—helping them tell their stories and grow their businesses.

KEY RESPONSIBILITIES:

Strategic Planning & AI Integration

• Develop comprehensive content strategies aligned with client goals and target audiences within the home service industry, leveraging AI-powered insights from Claude, ChatGPT, and Gemini for audience understanding, market analysis, competitor research, and content ideation
• Conduct thorough keyword research and competitive analysis using Semrush, Adpatify, and Surfer SEO for comprehensive market analysis and content optimization, utilizing AI-driven solutions to identify high-potential topics and content gaps
• Create detailed content calendars and editorial guidelines that maximize local SEO opportunities and seasonal trends across multiple formats: website copy, service pages, service area pages, landing pages, blog articles, press releases, video scripts, ad copy, social media content, and printed materials
• Conduct comprehensive content audits to evaluate existing content performance, identify gaps, and develop optimization strategies for improved engagement and search visibility
• Leverage AI insights to identify untapped content opportunities and market gaps using advanced data analysis

Brand Voice & Identity Development

• Develop and maintain consistent brand voice guidelines for each client, ensuring all content reflects their unique personality, values, and positioning within the home service market
• Create comprehensive brand identity frameworks that translate client business goals and target audience insights into distinctive content styles and messaging strategies
• Establish tone-of-voice documentation that guides AI content generation and human editing processes to maintain brand consistency across all touchpoints
• Conduct brand voice audits to ensure content alignment and identify opportunities for voice refinement and differentiation from competitors
• Train AI tools with brand-specific prompts that capture each client's unique voice, ensuring scalable content production while maintaining brand authenticity

Content Creation & Optimization

• Implement advanced prompt management techniques to ensure consistent, high-quality AI-generated content that aligns with brand voice and client requirements across multiple projects and campaigns
• Apply copywriting fundamentals to transform AI drafts into compelling, humanized content
• Produce high-converting content across multiple formats, integrating generative AI for initial drafts and diverse content variations while applying proven copywriting techniques to enhance persuasiveness and human authenticity, minimizing AI detection through strategic editing and voice refinement
• Utilize Surfer SEO for real-time content optimization, semantic analysis, and SERP analysis to improve readability, semantic relevance, and search engine performance
• Implement AI-powered content enhancement using Claude AI, ChatGPT, and Gemini for drafting, editing, and variation testing
• Ensure all content aligns with local SEO best practices and Google's E-E-A-T guidelines
• Oversee the content production process, ensuring timely delivery and adherence to brand guidelines, utilizing efficient AI-powered workflows and quality assurance processes to maintain consistency at scale, including AI content detection capabilities to ensure appropriate human oversight and brand authenticity

Performance & Analytics

• Monitor and optimize local search performance using Local Falcon to track local rankings, analyze competitor positioning, and identify opportunities for improved local visibility across multiple markets
• Monitor content performance using Semrush and Geopti performance data, analytics tools, and AI-driven insights for predictive analysis of content effectiveness
• Conduct A/B testing on headlines, meta descriptions, and content structures
• Generate detailed performance reports with actionable recommendations and showcase the strategic benefits of data-driven, AI-informed approaches
• Use predictive AI tools to forecast content trends and opportunities

Collaboration & Leadership

• Collaborate with writers, designers, and team members to ensure…