Head of Digital Marketing
Job Description
Head of Digital Marketing
About the Company
Rapidly growing franchisor
Industry: Consumer Services
Type: Privately Held
About the Role
The Company is seeking a Head of Digital Marketing to take ownership of its digital growth engine. This strategic and hands-on leader will be responsible for leading the digital marketing strategy across various channels, including paid media, website, SEO, CRM, and lifecycle, to drive qualified lead generation and enrollment growth. The role involves defining the role of each digital channel in the customer journey, ensuring cohesive execution, and partnering with marketing leadership to align digital investment strategy with business and franchise growth objectives. The successful candidate will also lead and develop the internal digital marketing team, foster a high-performance culture, and oversee external digital agency relationships.
Applicants for the Head of Digital Marketing position at the company should have a Bachelor's degree in a relevant field, with an advanced degree preferred, and at least 8 years of experience in digital, performance, or growth marketing leadership. The role requires a proven track record in leading digital teams, managing agency partners, and a strong background in marketing analytics, data interpretation, and performance measurement. The ideal candidate will have hands-on experience with CRM, marketing automation, paid media platforms, and website optimization, as well as a deep interest in digital innovation and emerging marketing technologies. Proficiency in Google Workspace is essential, and experience with Asana and Mac-based environments is preferred. The Head of Digital Marketing will be expected to have exceptional communication skills, the ability to translate complex data into clear narratives, and a focus on continuous improvement and optimization.
Travel Percent
Less than 10%
Functions
Marketing
Skills:
- Alliance/Partner Management
- Apple Macs
- Business Growth
- Communication Skills
- Continuous Improvement
- Customer Relationship Management (CRM)
- Emerging Technology
- Investment Strategy
- Lead Generation
- Leadership
- Marketing
- Marketing Automation Software
- Marketing Strategy
- Online Marketing
- Performance Analysis
- Performance Metrics
- Public/Media/Press/Analyst Relations
- Sales Qualification
- Search Engine Optimization (SEO)
- Team Lead/Manager
- Website Optimization
- Willing to Travel
About the Company:
Confidential
American Equity Mortgage, Inc., is one of the nation’s leading mortgage lenders with a proven history of success. For 20 years we have held integrity, leadership, strength and stability making us highly respected in the industry, as well as throughout the communities we serve. We are committed to our customers by specializing in helping people save money through mortgage refinancing, debt consolidation, and home purchase loans.
Our employees are continually growing with our ongoing, coaching culture, training and support along with upward mobility promoting from within our organization. Our commitment to helping others carries into social responsibility to support, assist and empower communities with our private foundation known as AEM Cares, along with our corporate giving program to help and enable charitable causes nationwide reach their goals.
Company Size:
100 to 499 employees
Industry:
Financial Services
Founded:
0
Website:
Website: https://www.americanequity.com